Coming soon
(2016-17) Development Communication and Media Management
Definition of Development, Persuasive model of development, Mass media model of development.
Psychological Theories: Concepts of selective exposure, Selective perception and Selective retention.
Developmental Journalism: Concept of development historical overview of development, issues and indicators of development.
Role of Communication in Development, Concept of Mass Society.
Principles of Media Management and their Significance . Ownership Patterns of Mass-Media in India.. Problems, Process and Prospects of launching Media Ventures. Policy formulation . Hierarchy, Functions and Organizational Structure of different departments in a Media Organization.
Apex bodies: INS, ABC,RNI, ORG & NRS. Changing roles of Editorial Staff and other Media Persons.
Economics of Print and Electronic Media. Legal and Financial aspects of Media Management. Market Forces & Media . Structural Transformation of Media Industry in India .
References :
- Ruckerr L. W. and Williams Newspaper organisation and management,Iowa University Press, 1961
- Sindhwani Trilok, Newspaper Economics Management,
- I. A. guide for Newspapers, R. N.I. New Delhi
- Goulden John, Newspaper Management, London, 1967
- Mehra Newspaepr management in the Multi media age, 1988
- Lingam TNM Circulation Problems in Indian Newspaper PII, New Delhi
- ( 8) C.S. Reyudu – Media and Communication Management, Himalaya Publishing House, Mumbai.
- Reports of the First Press Commission (1954) and the Second Press Commission (1982).
- Report of the Enquiry Committee on Small Newspaper (1965).
- Kothari, Gulab, Newspaper Management in India, Intercultural Open University, The Netherlands.
- Sindhwani, Trilok N., Newspaper Economics and Management. Ankur Publishing House, New Delhi.
- Mathur, B.S. Principles of Management, National Publishing House, New Delhi.
