(2016-17) Development Communication and Print Media

Paper Code: 
JMC-144 D
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00

Definition of Development, Persuasive model of development, Mass media model of development.
Psychological Theories: Concepts of selective exposure, Selective perception and Selective retention

 

 

 

Developmental Journalism: Concept of development historical overview of development, issues and indicators of development.
Role of Communication in Development, Concept of Mass Society

 

 

Development of print media, with special emphasis on Indian press. Development of printing technology in print media

 

 

Ownership and management of Print Media. Commercial exportation of the print media.
Control and vested business interest in the media .Revenue generation and unethical practices

 

 

Study of research related to print media.
New trends in presentation and content in print media. New challenges and critical issues

References: 

1. White, Shirley A.K., Sadanandan Nair and Joseph Ascroft, Participatory Communication: Working for Change and Development Sage, New Delhi.
2. Ambasatha, C.K., Communication Patterns in Innovation Development, Extensions and Client System, B.R. Publishing Corporation, Delhi.
3. Schramm, Wilbur, Mass Communication and National Development UNESCO Paris.
4. Mehta, S.R. (Ed.) Communication and Development : Issues and Perspectives. Rawat Publications, Jaipur and New Delhi.
5. Gupta, V.S. Communication and Development . Concepts Publishing Co. New Delhi.
6. Melkote R. Srinivas(1991), Communication for development in the third world, Sage publishers, New Delhi.
7. Neville Jayaveera, Sarath Amunugama(1989), Rethinking development communication, AMIC.
8. Sadanan Nair, Shirley A. White,(1993), Perspectives on development communication, Sage, New Delhi.
9. Mass Media in national development- Wilbur Schramm.
10. Social change in India- B. Kappuswamy

 

Academic Year: 
2017-2018
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