Coming soon
(2016-17) Development Communication and Radio
This course will enable students to:
• understand and know the principles, forms and process of development communication.
• know the various theories of development communication.
• relate various technologies, their development and their role in national development with research studies.
Definition of Development, Theories in sociology of development, Persuasive model of development, Mass media model of development.
Psychological Theories: Concepts of selective exposure, Selective perception and Selective retention
Developmental Journalism : Concept of development historical overview of development, issues and indicators of development.
Role of Communication in Development, Concept of Mass Society
Development of Radio in India
Role of technology of Radio in Development
Study of research studies related to Community Radio
1. White, Shirley A.K., Sadanandan Nair and Joseph Ascroft, Participatory Communication: Working for Change and Development Sage, New Delhi.
2. Ambasatha, C.K., Communication Patterns in Innovation Development, Extensions and Client System, B.R. Publishing Corporation, Delhi.
3. Schramm, Wilbur, Mass Communication and National Development UNESCO Paris.
4. Mehta, S.R. (Ed.) Communication and Development : Issues and Perspectives. Rawat Publications, Jaipur and New Delhi.
5. Gupta, V.S. Communication and Development . Concepts Publishing Co. New Delhi.
6. Melkote R. Srinivas(1991), Communication for development in the third world, Sage publishers, New Delhi.
7. Neville Jayaveera, Sarath Amunugama(1989), Rethinking development communication, AMIC.
8. Sadanan Nair, Shirley A. White,(1993), Perspectives on development communication, Sage, New Delhi.
9. Mass Media in national development- Wilbur Schramm.
10. Social change in India- B. Kappuswamy.
11. Adventure of Indian Broadcasting, Jethaney, Jaishree N, Sterling Publishers Pvt. Ltd, 1994
12. Art of Broadcasting , Jain, S.P ; Intellectual Publishing House, New Delhi,1985
13. Audio and Video Systems, Gupta R.G, Tata Mc Graw Hill Publishing, New Delhi1995.
14. Broadcasting in India, Chatterjee,P.C ; Sage Publications.
15. Indian Broadcasting, Luthra, H.R; Publications Division, Govt. of India, New Delhi.
16. Handbook of Radio, T.V and Broadcast Journalism, Ravindran, R.K(Ed); Anmol Publications Pvt. Ltd.
17. Radio Documentary, Hindwan Satyaprakash; Samvedana Prakashan; New Delhi.
18. This is All India Radio, Baruah, U.L; Publications Division, New Delhi.
19. Television and Radio Announcing, Hyde, Stuart; Kanishka Publishers, New Delhi.
