Coming soon
(2016-17) Print Media
This course will enable students to:
• understand and know the principles, forms and process of development communication.
• know the various theories of development communication.
• relate various technologies, their development and their role in national development with research studies.
Development of print media, with special emphasis on Indian press. Development of printing technology in print media.
Ownership and management of Print Media. Commercial exportation of the print media.Organizational structure of print media
News-meaning, definition, concept, element, types, values and sources. Basic principles for writing. News Reporting.
Representation of News in nebouring country. Problems faced by reporters during war.
New trends in presentation and content in print media. New challenges and critical issues
1. White, Shirley A.K., Sadanandan Nair and Joseph Ascroft, Participatory Communication: Working for Change and Development Sage, New Delhi.
2. Ambasatha, C.K., Communication Patterns in Innovation Development, Extensions and Client System, B.R. Publishing Corporation, Delhi.
3. Schramm, Wilbur, Mass Communication and National Development UNESCO Paris.
4. Mehta, S.R. (Ed.) Communication and Development : Issues and Perspectives. Rawat Publications, Jaipur and New Delhi.
5. Gupta, V.S. Communication and Development . Concepts Publishing Co. New Delhi.
6. Melkote R. Srinivas(1991), Communication for development in the third world, Sage publishers, New Delhi.
7. Neville Jayaveera, Sarath Amunugama(1989), Rethinking development communication, AMIC.
8. Sadanan Nair, Shirley A. White,(1993), Perspectives on development communication, Sage, New Delhi.
9. Mass Media in national development- Wilbur Schramm.
10. Social change in India- B. Kappuswamy
