Coming soon
(2016-17) Television
Introduction to TV. Growth and development of TV in India. Satellite and cable TV in India.
TV formats. Electronic News Gathering. News Room Setup-Various desk and its functions.
Television programme content: Research & Production Planning.
Content analysis & delivery. Audience reaction and perception to television content.
Television rating point- BARC.
Media Reach, Media Exposure, Media Effects. Problems to Media Growth, Media Corruption, Paid News; Media manipulation by vested interests
Study & critical analysis of research studies related to Media Ratings systems.
New trends in presentation and content in electronic media. New challenges and critical issues
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2. Ambasatha, C.K., Communication Patterns in Innovation Development, Extensions and Client System, B.R. Publishing Corporation, Delhi.
3. Schramm, Wilbur, Mass Communication and National Development UNESCO Paris.
4. Mehta, S.R. (Ed.) Communication and Development : Issues and Perspectives. Rawat Publications, Jaipur and New Delhi.
5. Gupta, V.S. Communication and Development . Concepts Publishing Co. New Delhi.
6. Melkote R. Srinivas(1991), Communication for development in the third world, Sage publishers, New Delhi.
7. Neville Jayaveera, Sarath Amunugama(1989), Rethinking development communication, AMIC.
8. Sadanan Nair, Shirley A. White,(1993), Perspectives on development communication, Sage, New Delhi.
9. Mass Media in national development- Wilbur Schramm.
10. Social change in India- B. Kappuswamy
