Advanced New Media

Paper Code: 
CJMC 601
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objectives:

This course will enable the students to understand the concept and tools of digital and social media along with the risks and challenges of digital media. The students will also be acquzinted with the cyber ethics and its implications.

 

10.00
Unit I: 
I

Understanding New Media Ecologies; Elements of Trans-media Narratives across multiple media platforms; Gaming and storytelling:  Digital games, player cultures, online games and their impact; New media art.

 

 

 

 

15.00
Unit II: 
II

The new media practitioners; New Media Practices:  Satellite Radio, Online (Web), Podcasting, Mobile Content, Advertising, Integrating Social Media & UGC Content; Online broadcast technologies:  webcasting, Social TV, Video conferencing, Skype.

15.00
Unit III: 
III

Understanding Internet Governance & Regulatory Frameworks: Processes & Models; Issues & Stakeholders Institutions & Forums:-ICANN, ITU, ISOC, UN, WSIS, IGF, APRICOT 1L; Conflicts & discourses: Freedom of Speech & Expression & Cyber security; Online Databases, Surveillance & Cyber terror

10.00
Unit IV: 
IV

Cyber activism – definition and concept; Scope of  New Media in Socio‐Economic Development; Barriers to New Media: Economy, Gender, Geography, Caste; Cyberspace and various applications (Education, Finance, Banking, Marketing, National Security); The Internet & the Public Sphere

10.00
Unit V: 
V

Convergence Culture - social media and participatory media culture, digital fandom and online communities; Identity, Gender and new media- digital media and identities; new media campaigns.  Digital Democracy.

Essential Readings: 
  1. “New Media and New Technologies” by Lister Dovey, Giddings, Grant & Kelly. (2003).
  2. Rosen, J. “The People Formerly Known as the Audience” What video games have to teach us
  3. about language and literacy. New York, NY: Palgrave Macmillan.
  4. Bogost, Ian. Persuasive games: The expressive power of videogames. MIT Press, 2007.
  5. Bosker, “Randi Zuckerberg: Anonymity online has to go away” Negroponte, N. (1996). Being Digital, Part 3 [pp. 163-233]
  6. Jenkins, Henry. (2006). Convergence Culture: Where Old and New Media Collide. New York, NY: NYU Press.
  7. May, Keenan & Peter Newcomb. (2008, July) How the Web was won. Vanity Fair, retrieved from http://www.vanityfair.com/culture/features/2008/07/internet200807
  8. “Privacy vs. the Internet: Americans Should Not Be Forced to Choose” (ACLU report, 2008)
  9. Nakamura, “Race In/For Cyberspace: Identity Tourism and Racial Passing on the Internet”
Academic Year: 
2016-2017
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