Advanced New Media(Theory)

Paper Code: 
CJMC 601
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to -

  1. Understand the concept and tools of digital and social.
  2. Understand cyber ethics and its implications.
  3. Understand the risks and challenges of digital media

 

Course Outcomes (COs):

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Paper Code

Paper Title

 

CJMC 601

Advanced New Media

CO143: Students will able to learn about the new media ecologies, elements of transmedia, gaming and story telling techniques.

CO144: Students will able to learn the new media practices, podcasting, social tv, video conferencing etc.

CO145: Students will learn about the internet governance and regulatory framework.

CO146: Students will learn about the cyber activism concept and scope of new media.

CO147: Students will equip themselves with the concept of digital democracy.

Approach in teaching:

Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration

 

Learning activities for the students:

Self learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical

 

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

 

10.00
Unit I: 
UNIT I

 

Unit I                                                                                         

  • Understanding New Media Ecologies;
  •  Elements of Trans-media Narratives across multiple media platforms;
  • Gaming and storytelling:  Digital games, player cultures, online games and their impact;
  •  New media art.

 

 

15.00
Unit II: 
UNIT II

 

Unit II                                                                                           

  • The new media practitioners; New Media Practices:  Satellite Radio, Online (Web), Podcasting, Mobile Content, Advertising,
  • Integrating Social Media & UGC Content;
  • Online broadcast technologies:  webcasting, Social TV, Video conferencing, Skype.

 

 

15.00
Unit III: 
Unit III

 

Unit III                                                                                          

  • Understanding Internet Governance & Regulatory Frameworks: Processes & Models;
  •  Issues & Stakeholders Institutions &Forums:-ICANN, ITU, ISOC, UN, WSIS, IGF, APRICOT 1L;
  •  Conflicts & discourses: Freedom of Speech & Expression & Cyber security; Online Databases, Surveillance & Cyber terror.

 

 

10.00
Unit IV: 
UNIT IV

 

Unit IV                                                                                            

  • Cyber activism – definition and concept;
  • Scope of New Media in Socio‐Economic Development;
  •  Barriers to New Media: Economy, Gender, Geography, Caste;
  • Cyberspace and various applications (Education, Finance, Banking, Marketing, National Security);
  •  The Internet & the Public Sphere

 

 

10.00
Unit V: 
UNIT V

 

Unit V                                                                                             

  • Convergence Culture - social media and participatory media culture, digital fandom and online communities;
  •  Identity, Gender and new media- digital media and identities; new media campaigns.  Digital Democracy.

 

 

Essential Readings: 

 

 

  • New Media Development and Globalization (2013). Slater Don. Malden: Polity Press, UK.
  • Social Media(2015). Graham Meikle, Routedge and Kegan Ltd. UK.
  • Social Media and Networking: Concepts, Trends and Dimensions (2012). Kanishka Publishers, Delhi.
  • Communication Media and Information Technology (2005). Goel.  Commonwealth Publishers, New Delhi.
  • Web Advertising and Online Marketing: Technology and Strategies of E- Marketing (2004). P.P Singh; Sandhir Sharma.  Deep & Deep Publication, New Delhi.
  • Cyber Media Journalism: Emerging technologies (2003). Jagdish Chajravarthy. Authorpress, Delhi.
References: 

 

  • New Media: Theories and Practices of Digitextuality(2003). Anna Everett. Routledge, UK.
  • Encyclopaedia of Cyber laws (2011). Sujeet Kumar. ABD Publishers, Jaipur
  • Handbook of Online Journalism (2010).Swati Chauhan, Kanishka Publishers, Delhi.
  • Information Technology in Journalism (2002).Om Gupta, Kanishka Publishers, Delhi.

 

Academic Year: 
2020-2021
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