Advanced Study Paper I- Contemporary Ideologies and Media Issues

Paper Code: 
JMC-143
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Unit I: 

Challenges for Media : To create Informed Citizenry, Minimum Science for everyone,
Elementary education for everyone

Unit II: 

Normative theories of Mass Communication- Authoritarian, Libertarian, Socialistic, Social Responsibility and Participatory theories.
Finding research studies related to the above mentioned theories

 

Unit III: 

Theories of Mass Communication -Cultivation, Dependency , Agenda setting theory, Uses & Gratification theory.

Finding research studies related to the above mentioned theories

 

Unit IV: 

Contemporary issues : Environment ,health and media, Sting Operations and their validity, New aggressive face of media and it’s relevance

 

 

Unit V: 

Representing Gender : Television Commercials, Print Advertisements, Feature Films. Representing Race : ‘Us’ and ‘Them’.

Representing ‘Real’ Events : The Press and Framing of Events, Documenting Reality

References: 
  • Agee, Warren K. Ault Philip H., Introduction to Mass Communication, Oxford and IBH Publishing Co., New Delhi.
  • Berger, Arthur Asa, 1982, Media Analysis Techniques, London: Sage.
  • Berger, John, 1972, Ways of Seeing, London: BBC and Penguin.
  • Brown, James W et al. 1985 Hill, AV Instruction Technology, Media and Methods, New York, McGraw Hills.
  • DeVito, Joseph A., Communication : Concepts and Process Prentice-Hall. New Jersey.
  • Gadhi, V.P. 1995, Media and Communication Today, Vol. 1,2 and 3, New Delhi: Kanishka Publishers.
  • Goffman Erwing, 1979, Gender Advertisements, Macmillan.
  • Hawkes, Terence. 1977, Structuralism and Semiotics, London: Methuen.
  • Kewal .J. Kumar : Mass Communication in India; Jecob Publishing House, New Delhi.
  • Kumar, K. 1981, Mass Communication in India, Mumbai: Jai Publishing House.
  • MacLuhan, Marshall., Understanding Media. Routledge and Kegan Paul, London.
  • McLuhan, Marshall: Understanding Media: The Extensions of Man, Penguin, 1969.
  • Murphy, Robert D., Mass Communication and Human Interaction; Houghton Mifflin Co., Boston
  • Melkote, Srinivas R. 1991, Communication for Development in the Third World, Delhi: Sage.
  • Mody, Bella. 1991, Designing Messages for Development Communication, New Delhi: Sage.
  • Saunders Denys J. 1984, Educational, Visual Communication Handbook, London: Lutterworth.
  • VijayaSomasundaram : Principles of Communication, Authorpress Global Network,2005

 

Academic Year: 
2022-2023
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