Development Communication

Paper Code: 
JMC-144 A
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable students to:

 

  • To understand and know the principles, forms and process of Public Relations.
  • To know the various theories of Public Relations
  • To relate various technologies and their development in the field of Public Relations.
  • To examine corporate communication in digital age

 

Unit I: 

Aspects of Underdevelopment :-Development and underdevelopment in global perspectives, Problems emanating from underdevelopment, Poverty and poverty alleviation, Causes of rural poverty.

 

Unit II: 

Media and Focus on Underdevelopment :-Development Journalism, Development support communication, Challenges of communication in Third World countries, Imbalance in global communication and Third World approach, Cultural imperialism and the Third World media, Studies in role of Radio, TV in rural society, Community newspaper and their role, Folk Media.

 

Unit III: 

Role of UN and other Bodies in Tackling Underdevelopment:-Economic concept of development, Role of global agencies in solving economic problems of the developing world-UNDP, UNCTAD, IMF, World Bank.

 

Unit IV: 

Communication and Development Issues:- Problems of environment in global perspective, International conference on environment, Role of media in solving environmental problems, Environmental education at the grass root, Subjugation of women and women’s rights, challenges for Communicators, Political awakening among rural women, Contraception, child health and nutrition, Literacy among women, Human rights, Health, education etc.

 

Unit V: 

Rural Management and Extension Communication for Rural Change :-Problems and prospects for integrated rural development, Problems of political intervention, Participatory rural appraisal and alienation, Studies in rural management system in South India, Studies in Extension, Studies in Panchayat Raj and determination of Communication gaps, Interpersonal role of Communication, role of NGO’s and opinion leaders.

 

References: 
  •  O.P. Bhatnagar : Education, Communication and Development2. Srinivas
  • R.Melkote: Communication for Development in Third world Countries
  •  K.N.Singh & S.N.Singh : Effective Media for Rural Audience
  • P.R.R. Sinha : Communication and Rural Development
  •  B.Balaswamy: Communication for Sustainable Development
  • J.B.Ambedkar : Communication and Rural Development
  •  L.Vinod Kumar: Rural Development in India
  • Shyam Parmar : Traditional Folk Media in India
  • R.K.Samanta : Development Communication for Agriculture.
  • Alan Hancock: Technology transfer and Communication
  • Journals: Kurukshetra, Village, Journal of Rural Development, Social Action

 

Academic Year: