This course will enable the students to evaluate the concept of advertising and strategies involved in the process of advertising. using strategic marketing essentials through insightful Perspectives in Advertising Research.
Course |
Learning outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Course Code |
Course Title |
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24JMC123 |
Advertising (Theory) |
CO13: Evaluate the concept of advertising and strategies involved in the process of advertising. CO14: Examine the structure and working of advertising agencies CO15: Effectively evaluate advertising strategies for various purposes CO16: Develop insightful perspectives in Advertising Research CO17: Explore the effectiveness of advertising research as a decision-making tool. CO18: Contribute effectively in course-specific interaction. |
Approach in teaching: Lecture cum Discussion Tool (Power Point Presentation) and case study. Lecture cum Discussion Tool and creative ideation practice
Learning activities for the students: Self-learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical
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Continuous Assessment Test Semester end examination
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E-Resources: