Art and Science of Human Communication

Paper Code: 
DMC 121
Credits: 
4
Contact Hours: 
4.00
Max. Marks: 
100.00
Objective: 

 

This course will enable the students to -                                                              

  • Understand the various models of communication in detail. 
  • Create deep understanding of the range of communication theories.
  • Understand the social, political and cultural implication of communication theories.

 

10.00

Communication Importance, Scope and Process , Elements and Types of communication - Verbal, Non-Verbal, Intra, Inter, Group and Mass Communication  

 

15.00

 

 Barriers of Communication, Effective Communication, 7 C’s of Communication. Cultural Communication, Cross Cultural Communication, Characteristics of Audience, Audience Segmentation

15.00

Models of Communication - Aristotle, Lasswell, Berlo,  SMCR, Shannon & Weaver, Newcomb, George Gerbner, Spiral of Silence, Convergence and Gatekeeping

 

10.00

 

 Theories – Authoritarian, Libertarian, Social-Responsibility, Socialistic Development, Participatory, Hypodermic, Two Step and Multi Step Flow Theory, Indian perspectives in Communication

10.00

International Communication Theories: Propaganda, Public Sphere and Opinion, Manufacturing Consent, Propaganda, Mass Media and Popular Culture. Media Convergence and Effect, Media and Social Responsibility

 

Essential Readings: 
  1. Aggarwal,Virbala and Gupta, V. S. (2012). Handbook of Journalism and Mass Communication. New Delhi. Neha Publishers and Distributors.
  2. Baran,Stanley J. (2008). Introduction to Mass Communication New Delhi. McGraw-Hill Publications.
  3. Dennis, McQuail (2010). Mass Communication Theory. London. Sage Publications.
  4. Littlejohn, S.W. and Foss K. A.(2008)Theories of Human Communication. Illinois. Waveland Press, Inc.
  5. Sharma, Diwakar. (2004). Mass Communication: Theory and Practice in the 21st Century. New Delhi. Deep & Deep Publications.
  6. Soni,Sudhir. (2013). Handbook of Journalism and Mass Communication. New Delhi.Y Kings Books.
  7. Upadyaya,Gaurav Kumar. (2018). Communication and Mass Communication: Concept and Process.Delhi.Rajat Publications.
  8. Williams, Kevin. (2017). Understanding Media Theory. London. Bloomsbury.

 

 

 

 

References: 

 

  1. Baren, Stanley J. (2015). Mass Communication Theory: Foundations, Ferment and Future. India. Cengage Publications.
  2. Sharma, Ashish. (2018). Introduction to Mass Communication: Model and Theories. Chhattisgarh. Evincepub Publishing.
  3. Sudaram, Ravi (2013). No Limits: Media Studies from India. New Delhi. Oxford University Press.
  4. Yadav, J.S. and Mathur, Pradeep(2008). Issues in Mass Communication: The Basic Concepts. New Delhi. Kanishka Publishing House.
Academic Year: 
2022-2023
  • Printer-friendly version
  • PDF version