Art and Science of Human Communication

Paper Code: 
DMC 121
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to -

  • Understand the various models of communication in detail.  
  • Create deep understanding of the range of communication theories. 
  • Understand the social, political and cultural implication of communication theories.

Learning Outcome:

  1. Students would be able to acquaint themselves with the various models and theories of   communication and their correlation with practical world and current context.
  2. Students would get acquainted with the basics of communication process and their application in mass media practices in the digital world.
  3. Students would be able to understand   interplay of International Communication indices with Social, Political and Cultural milieu.

 

Course Outcomes (COs):

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies 

Paper Code

Paper Title

DMC

I21

Art and Science of Human Communication

CO01:Students would be able to acquaint themselves with the various models of Communication and their correlation with practical world and current context.

CO02:Students would get acquainted with the basics of Communication process and their application in Mass Media practices.

CO03:Students would be able to understand interplay of international communication with Social, Political and Cultural milieu.

Approach in teaching:

Lecture cum Discussion

Tool(Power Point Presentation)

Case study methodology can be applied

Learning activities for the students:

Self-learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical

Class test Continuous Assessment Test Semester end  examination

Assignments

Presentation.

 

10.00
  • Communication Importance, Scope and Process 
  • Elements and Types of communication - Verbal, Non-Verbal, Intra, Inter, Group and Mass Communication   
15.00
  • Barriers of Communication, Effective Communication
  • 7 C’s of Communication
  • Cultural Communication, Cross Cultural Communication
  • Characteristics of Audience, Audience Segmentation
15.00
  • Models of Communication - Aristotle, Lasswell, Berlo,  SMCR, Shannon& Weaver, Newcomb, George Gerbner, Spiral of Silence, Convergence and Gatekeeping
10.00
  • Theories – Authoritarian, Libertarian, Social-Responsibility, Socialistic Development, Participatory, Hypodermic, Two Step and Multi Step Flow Theory
  • Indian perspectives in Communication 
10.00
  • International Communication Theories: Propaganda, Public Sphere and Opinion, Manufacturing Consent, Propaganda, Mass Media and Popular Culture. 
  • Media Convergence and Effect, Media and Social Responsibility
References: 
  1. Baren, Stanley J. (2015). Mass Communication Theory: Foundations, Ferment and Future. India. Cengage Publications.
  2. Sharma, Ashish. (2018). Introduction to Mass Communication: Model and Theories. Chhattisgarh. Evincepub Publishing.
  3. Sudaram, Ravi (2013). No Limits: Media Studies from India. New Delhi. Oxford University Press.
  4. Yadav, J.S. and Mathur, Pradeep(2008). Issues in Mass Communication: The Basic Concepts. New Delhi. Kanishka Publishing House.
Academic Year: 
2023-2024
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