Practical-Advertising and Public Relations

Paper Code: 
CJMC 305-
Credits: 
2
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to -

  1. Understand the strategies involved in the process of advertising.
  2. Understand the structure and working of an advertising agency.
  3. Understand the concept of branding, and advertising research.
  4. Understand the concept of public relations and difference from other forms of marketing and publicity.

 

Course Outcomes (COs):

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Paper Code

Paper Title

CJMC 305

Practical-Advertising and Public Relations

CO69:Students would learn development and basic concepts of advertising and.

CO70:Students would be able to know about role and importance of advertising in media.

CO71:Learner would know about the advertising industry and its functioning.

CO72: Students would gain knowledge about the tools of public relations and their usage .

CO73: Students would learn the basics of public relations writings.

Approach in teaching:

Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration

 

Learning activities for the students:

Self learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical

 

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects, software learning, producing ads for tv, radio, print and web, working on professional cameras still and video both

 

10.00
Unit I: 
I

Designing and Developing Pamphlets, Brochures and Transit advertisement

15.00
Unit II: 
II

Designing and developing advertisement for Print Media: Newspaper,

Magazine with Coral Draw and Photoshop.

 

10.00
Unit III: 
III

Writing Press Invite and News for workshops, conferences and other events. Assignment on crisis management (Power point and Oral Presentations)

 

10.00
Unit IV: 
IV

Visiting & Observing the functioning of PR Agencies. Reviewing  House Journals. 

15.00
Unit V: 
V

Planning and designing PR campaign.

References: 

1.    Advertising Media Planning: A Brand Management Approach (2004,2015), Larry D. Kelley, Donald W. Jugenheimer, Prentice Hall of India, New Delhi

2.    Advertising: Modern Methods (2010), R.K. Tailor; Aavishkar Publishers, Jaipur

3.    Advertising: Principles and Practice (2003), William Wells; John Burnett, Pearson Education, Delhi, India

4.    Advertising Promotion and Integrated Marketing Communications (2015), Sandra Moriarty, Terence A Shimp, Cengage Publications, New Delhi.

5.    Advertising & Public Relations (2013), Ahuja; Chhabra, Surjeet Publication, New Delhi,

6.    Advertising Regulations (2003), S.S. Kaptan, Sarup & Sons Publication, New Delhi

7.    Advertising Research (2014), Dilip B. Joshi, Paradise Publishers, Jaipur

8.    Public Relation and Press (2015), Javed Shaikh, Rajat Publications, New Delhi

9.    Public Relations in India (2011), J.V Vilanilam, SAGE Publications, New Delhi

10. Public Relations Management in Media and Journalism(2016), Jagdish Vachani, Kanishka Publishers, New Delhi

11. Public Relations Principles, Cases and Problems (2004), Frazier H. Moore, Frank B. Kalupa, Surjeet Publication, New Delhi

Public-interest Journalism : A Guide for Students (2014), Arvind Sivarama krishnan, Orient BlackSwan, New Delhi

Academic Year: 
2019-2020
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