Communication & Development Journalism

Paper Code: 
JMC 423
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objectives:

This course will enable the students to understand the concept, types and models of development. Understand the basics various programmes and policies of development run by government at state and center level. Understand the role of media in development of a nation.

 

10.00
Unit I: 

Development communication: Concept of Development, Historical Overview of Development, Issues and Indicators of Development, Role of communication in Development.

 

 

 

15.00
Unit II: 

Psychological Theories: Selective Exposure, Selective Perception and Selective Retention.

10.00
Unit III: 

Sociological Theories: Cultivation, Agenda Setting, Uses and Gratification, Spiral of Silence and Dependency Theory.

Normative media theories: Authoritarian, Libertarian, Communist and Social Responsibility Theory.

10.00
Unit IV: 

Dominate, Dependency and Participatory models of Communication and Marshall  McLuhan’s approach.

15.00
Unit V: 

Communication Models:  Harold Lasswell, Shannon and Weaver, Charles Osgood, Wilber Schramm, George Gerbner and New Comb.

Essential Readings: 

1.White, Shirley A.K., Sadanandan Nair and Joseph Ascroft, Participatory Communication: Working for Change and Development Sage, New Delhi.

2.Ambasatha, C.K., Communication Patterns in Innovation Development, Extensions and Client System, B.R. Publishing Corporation, Delhi.

3.Schramm, Wilbur, Mass Communication and National Development UNESCO Paris.

4.Thakur .B.S. and Binod Agarwal (Eds.) Media Utilization for the Development of Women and Children, Concepts Publishers, New Delhi.

5.Mehta, S.R. (Ed.) Communication and Development : Issues and Perspectives. Rawat Publications, Jaipur and New Delhi.

6.Gupta, V.S. Communication and Development . Concepts Publishing Co. New Delhi.

Academic Year: 
2016-2017
  • Printer-friendly version
  • PDF version