Communication Research and Methods

Paper Code: 
CJMC 501
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

 

Course Objectives:

This course will enable the students to -

  1. Understand the basics and types of research.
  2. Understand the basics of media and social science research.
  3. Understand the interrelations between elements and application of SPSS software

Course Outcomes (COs):

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Paper Code

Paper Title

CJMC 501

Communication Research and Methods

CO 110. Students would learn the definitions and basic concepts of research, communication research, media research and social research.

CO 111. Students would know the difference between communication research, media research and social research.

CO 112. Students would gain knowledge about the need, role importance, functionsand ethics of research.

CO 113. Students would learn the concept of each element of research and the interrelations between elements.

 CO 114. Students would learn the various types of research.

Approach in teaching:

Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration

 

Learning activities for the students:

Self learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical

 

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

 

10.00

Unit I                                                                                               

  • Introduction to Research   Definition, Role, Function,
  • Types, Scientific Approach,
  •  Role of theory in research,
  • Steps of Research

 

 

 

10.00

 

Unit II                                                                                              

  • Methods of Media Research;
  • Qualitative- Quantitative Technique,
  • Content Analysis, Survey Method;
  • Observation Methods, Experimental Studies, Case Studies.

 

 

15.00

Unit III                                                                                             

  • Sampling, Sampling Methods, Representativeness of the Samples, Sampling Error;
  • Tools of data collection: Primary and Secondary data-Questionnaire, Focus Groups, Surveys, Online Polls, Published work.

 

 

15.00

Unit IV                                                                                             

  • Research design;
  • Methods of analysis and report writing;
  •  Data Analysis Techniques; Coding and Tabulation; Non-Statistical Methods (Descriptive and Historical);
  • Working with Internet as a source; Writing Citations,
  •  Writing the research report;
  •  Bibliography

 

 

10.00

Unit V                                                                                              

  • Readership and Audience Surveys;
  •  Ethnographies, textual analysis, discourse analysis;
  • Ethical perspectives of mass media research

 

Essential Readings: 

 

  • Media Research Methods (2011). Anderson James. Sage Publications, USA
  • Media Research Methodology (2013). Arun Sharma. Maxford Books, India
  • Media and Communication Research Methods (2016). Arthur Berger. Sage Publication, New Delhi                            
  • Introducing Communication Research (2017).  Donald Treadwell. Sage Publication, New Delhi
  • Research Methods in Social Work (2008). David Royse. Thompson Learning INC, UK
  • Research Methods for the Social Sciences (2007). Wellington. Continuum International Publishing Group, Singapore
  • Social Research Methods (2004) .William Reader. Routledge, USA
  • A Social Research Method (2012). Alan Bryman. Oxford University Press, New York      

 

References: 
  • Basic Research Methods: An entry to social science (2010). Gerard Guthrie. Sage Publication, USA
  •  Research Methods (2001). Ram Ahuja. Rawat Publication, New Delhi
  •  Elementary Statistics in Social Research (2006). Levin. Pearson Publication, New Delhi 
  •  Research Methodology: Methods & Techniques (2009). C. R. Kothari. New Age International Publication, New Delhi
Academic Year: 
2020-2021
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