Communication Research and Methods

Paper Code: 
CJMC601
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objectives

 

This course will enable the students to appraise basic concepts of communication research and evaluate the latest research methods in media studies. It will examine data collection methods, explore analysis and interpretation techniques, and apply statistical knowledge and media metrics to research endeavors.

 

Course Outcomes (COs):

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Course Code

Course

Title

24CJMC601

Communication Research and Methods

(Theory)

CO206: Appraise the definitions and basic concepts of research, communication research, media research and social research. 

CO207: Evaluate the latest Research Methods in Media Research. 

CO208: Examine and explore Data Collection methods and their importance.

CO209:  Investigate Data Analysis techniques and interpretation in their research studies   

and learn the concept of each element of research and the interrelations between elements.

CO210: Evaluate the knowledge of basics of statistics and media metrics in their research areas undertaken.

CO211: Contribute effectively in course-specific interaction.

Approach in teaching:

Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration

 

Learning activities for the students:

Self-learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

12.00
Unit I: 
Introduction to Research
  • Concept and Importance of Research
  • Media Research, Social Research, Communication Research
  • Types, Scientific Approach
  • Theoretical perspectives in research
  • Steps of Research
12.00
Unit II: 
Research Methods
  • Understanding Variables; 
  • Qualitative- Quantitative Technique, 
  • Content Analysis, Survey Method;
  • Observation Methods, Experimental Studies, Case Studies
12.00
Unit III: 
Data Collection
  • Sampling, Sampling Methods, Representativeness of the Samples, Sampling Error; 
  • Tools of data collection: Primary and Secondary Data-Questionnaire, Focus Groups, Surveys, Online Polls, Published work
12.00
Unit IV: 
Data Analysis
  • Research design
  • Data Analysis Techniques; Coding and Tabulation
  • Non-Statistical Methods (Descriptive and Historical)
  • Working with Internet as a source; Writing Citations
  • Writing the research report
  • Bibliography
12.00
Unit V: 
Use of Statistics in Research
  • Concept of Statistics, Importance of Statistics in Research 
  • Role of Media metrics in Communication and Media Research 
  • Measures of Central Tendencies in Communication and Media Research
  • Measures of dispersion in Communication and Media Research
Essential Readings: 
  • Media Research Methods (2011). Anderson James. Sage Publications, USA
  • Media Research Methodology (2013). Arun Sharma. Maxford Books, India
  • Media and Communication Research Methods (2016). Arthur Berger. Sage Publication, New Delhi
  • Introducing Communication Research (2017).  Donald Treadwell. Sage Publication, New Delhi
  • Research Methods in Social Work (2008). David Royse. Thompson Learning INC, UK
  • Research Methods for the Social Sciences (2007). Wellington. Continuum International Publishing Group, Singapore
References: 

Suggested Readings:

 

  • Social Research Methods (2004). William Reader. Routledge, USA
  • A Social Research Method (2012). Alan Bryman. Oxford University Press, New York
  • Basic Research Methods: An entry to social science (2010). Gerard Guthrie. Sage Publication, USA
  • Research Methods (2001). Ram Ahuja. Rawat Publication, New Delhi
  • Elementary Statistics in Social Research (2006). Levin. Pearson Publication, New Delhi
  • Research Methodology: Methods & Techniques (2009). C. R. Kothari. New Age International Publication, New Delhi

 

E-Resources:

 

Academic Year: 
2024-2025
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