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Communication Studies
Paper Code:
JMC 101
Credits:
4
Contact Hours:
60.00
Max. Marks:
100.00
10.00
Introduction to Communication- Meaning, Definitions and Importance of Communication.
10.00
Verbal Communication - Characteristics & Functions.
Non Verbal Communication – Characteristics & Functions.
15.00
Communication Process- Objectives and Elements.
Intrapersonal Communication, Interpersonal Communication –its three stages,
Focused & Unfocused Interactions.
15.00
Group Communication - Characteristics and Functions.
Mass Communication- Characteristics , Functions & Impact.
Barriers to Communication.
10.00
Significance and Functions of Mass Media- Traditional media, Print, Audio, Audio-visual and New Media, Mass Communication and Society.
References:
References:
- DeVito Joseph A., Communication : Concepts and Process, Prentice-Hall. New Jersey.
- McLuhan Marshall., Understanding Media, Routledge and Kegan Paul, London.
- Agee, Warren K. Ault Philip H., Introduction to Mass Communication, Oxford and IBH Publishing Co., New Delhi.
- Yadava, J.S., Mathur P. K., Adult Philip H., Introduction to Mass Communication: The Basic Concepts, Kanishka Publishers, Distributors, New Delhi.
- Murphy, Robert D., Mass Communication and Human Interaction, Houghton Mifflin Co., Boston.
- McLuhan Marshall, Understanding Media: The Extensions of Man, Penguin, 1969.
Academic Year:
