Communication Studies

Paper Code: 
JMC 101
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable students to understand the basics and various types of communication in detail. The course will also create deep understanding of mass media and communication among the students.

10.00
Unit I: 
I

Introduction to Communication- Meaning, Definitions and Importance of Communication.

10.00
Unit II: 
II

Verbal Communication - Characteristics & Functions.

Non Verbal Communication – Characteristics & Functions.

15.00
Unit III: 
III

Communication Process- Objectives and Elements.

Intrapersonal Communication, Interpersonal Communication –its three stages,

Focused & Unfocused Interactions.

15.00
Unit IV: 
IV

Group  Communication - Characteristics and Functions.

Mass Communication- Characteristics ,  Functions & Impact.

Barriers to Communication.

 

10.00
Unit V: 
V

Significance and Functions of Mass Media- Traditional media, Print, Audio, Audio-visual and New Media, Mass Communication and Society.

References: 
  1. DeVito Joseph A., Communication : Concepts and Process, Prentice-Hall. New Jersey.
  2. McLuhan Marshall., Understanding Media, Routledge and Kegan Paul, London.
  3. Agee, Warren K. Ault Philip H., Introduction to Mass Communication, Oxford and IBH Publishing Co., New Delhi.
  4. Yadava, J.S., Mathur P. K., Adult Philip H., Introduction to Mass Communication: The Basic Concepts, Kanishka Publishers, Distributors, New Delhi.
  5. Murphy, Robert D., Mass Communication and Human Interaction, Houghton Mifflin Co., Boston. 
  6. McLuhan Marshall, Understanding Media: The Extensions of Man, Penguin, 1969.
Academic Year: 
2015-2016
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