Contemporary Ideologies and Media Issues

Paper Code: 
JMC 143
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00

Challenges for media : To create Informed Citizenry, Minimum Science for everyone,
Elementary education for everyone

 

Normative theories of Mass Communication- Authoritarian, Libertarian, Socialistic, Social responsibility and Participatory theories.
Finding research studies related to the above mentioned theories

 

Theories of Mass Communication -Cultivation, Dependency , Agenda setting theory, Uses & Gratification theory.
Finding research studies related to the above mentioned theories

 

Contemporary issues : Environment ,health and media, Sting Operations and their validity, New aggressive face of media and it’s relevance

 

Representing Gender : Television Commercials, Print Advertisements, Feature Films. Representing Race : ‘Us’ and ‘Them’.
Representing ‘Real’ Events : The Press and Framing of Events, Documenting Reality

 

Essential Readings: 

1.Agee, Warren K. Ault Philip H., Introduction to Mass Communication, Oxford and IBH Publishing Co., New Delhi.

2.Berger, Arthur Asa, 1982, Media Analysis Techniques, London: Sage.
3.Berger, John, 1972, Ways of Seeing, London: BBC and Penguin.
4.Brown, James W et al. 1985 Hill, AV Instruction Technology, Media and Methods, New York, McGraw Hills.
5.DeVito, Joseph A., Communication : Concepts and Process Prentice-Hall. New Jersey.

6.Gadhi, V.P. 1995, Media and Communication Today, Vol. 1,2 and 3, New Delhi: Kanishka Publishers.
7.Goffman Erwing, 1979, Gender Advertisements, Macmillan.
8.Hawkes, Terence. 1977, Structuralism and Semiotics, London: Methuen.
9.Kewal .J. Kumar : Mass Communication in India; Jecob Publishing House, New Delhi.

10.Kumar, K. 1981, Mass Communication in India, Mumbai: Jai Publishing House.
11.MacLuhan, Marshall., Understanding Media. Routledge and Kegan Paul, London.
12.McLuhan, Marshall: Understanding Media: The Extensions of Man, Penguin, 1969.
13.Murphy, Robert D., Mass Communication and Human Interaction; Houghton Mifflin Co., Boston
14.Melkote, Srinivas R. 1991, Communication for Development in the Third World, Delhi: Sage.
15.Mody, Bella. 1991, Designing Messages for Development Communication, New Delhi: Sage.

16.Saunders Denys J. 1984, Educational, Visual Communication Handbook, London: Lutterworth.
17.Vijaya Somasundaram : Principles of Communication, Authorpress Global Network,2005

18.Yadava, J.S. Mathur K. Issues in Mass Communication, The Basic Concepts, Kanishka Publishers, Distributors, New Delhi.

 

Academic Year: 
2016-2017
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