Corporate and Business Communication

Paper Code: 
DMC 221
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to –

  • Understand the role of CC in image building of a brand. 
  • Understand the value of cc in sustaining the image of a brand.
  • Understand the theory and practices of Brand Management.

 

Learning Outcome:

  1. Students will have know how of Corporate Communications and Strategy Building Techniques.
  2. Students will learn about various tools and techniques used for cc.
  3. Students would be able to understand   interplay of business Communication indices- writing business letters, organizing meetings and conferences. 

 

Course Outcomes (COs):

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies 

Paper Code

Paper Title

DMC

221

Corporate and Business Communication

CO18:Students would be able to acquaint themselves with the various corporate communication and strategy building techniques and their correlation with practical world and current context.

CO19:Students would get acquainted with the tools and techniques used in the corporate communication. .

CO20:Students would be able to understand business ethics, writing business letters, e-commerce and others.

Approach in teaching:

Lecture cum Discussion

Tool(Power Point Presentation)

Case study methodology can be applied

Learning activities for the students:

Self learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical

Class test Continuous Assessment Test Semester end  examination

Assignments

Presentation.

 

10.00
  • Fundamentals of Management, Corporate Communication: Meaning, Role, Scope, Function. 
  • Difference between PR and Corporate Communication, Corporate Communicator: Role and Skills 
15.00
  • Employee Relations: Concept and Importance, Developing and Maintaining Relations, Image Repair Theory: Spin Doctoring, Lobbying
  • Managing Conflicts: Understanding and Resolving, Contingency Management
15.00
  • Using media for Image Building and Reputation Management
  • Crisis: Definition, Various Types of Crisis, Crisis Management and Planning, Crisis Communication and Media Handlings
10.00
  • Business Communication. Mobile and E-communication, Video Conferencing, Writing Business Letters, Writing Job Application, Letter and Resume, Principle of Effective Presentation
10.00
  • Preparation of Interviews, Group Discussions - Need and Importance, Organizing Meetings and Conferences,
  • Writing Reports and Video Presentations
References: 
  1. Banik,G.C.(2006). PR & Media Relations. Mumbai, India: Jaico Publishing House.
  2. Nayyar,Deepak.(2006). Public Relation Communication. Jaipur, India: ABD Publishers.
  3. Dhar, Neemo.(2014).Public Relation and Corporate Communication. Bhopal, India: Makhanlal Chaturvedi National University of Journalism & Communication.
  4. Kaul. J.M. (1992). Public Relation in India. Kolkata India: Naya Prakash
Academic Year: 
2023-2024
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