Corporate and Business Communication

Paper Code: 
25DMC221
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

 

Course Objective:

This course will enable the students to acquire comprehensive knowledge of corporate communication, and excel in professional communication settings.

 
Course Outcomes: 

Course Outcomes (COs):

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

25DMC

221

Corporate and Business Communication (Theory)

CO40: Explore the fundamental principles of management and their applications.

CO41: Assess various conflict resolution strategies to enhance decision-making skills.

CO42: Evaluate the role of media in shaping organisational reputation. CO43:Analyse the role of technology in facilitating business communication. CO44: Critically assess strategies and techniques for successful interview preparation and performance.

CO45: Contribute effectively in course- specific interaction.

Approach in teaching:

Lecture cum Discussion

Tools (Power Point Presentation)

Case study

methodology can be applied

Learning activities for the students: Self-learning assignments, , Simulation, Seminar presentation, , Field work, Industry visits and workshops

Class test Continuous Assessment Test

Semester end examination Assignments Presentation

 

12.00
Unit I: 
Foundations of Corporate Communication

  • Understanding Management Fundamentals: Meaning, Role, Scope, and Function

  • Exploring Corporate Communication: Definitions, Roles, and Scope

  • Differentiating PR and Corporate Communication

  • Corporate Communicator Skills: Essential Abilities and Competencies

 

12.00
Unit II: 
Relationship Management

  • Employee Relations: Importance, Strategies for Development and Maintenance

  • Image Repair Theory: The Art of Spin Doctoring and Lobbying

  • Conflict Management: Understanding, Identifying, and Resolving Conflicts

  • Contingency Management: Strategies for Unexpected Situations

12.00
Unit III: 
Media Utilisation for Reputation Management

  • Leveraging Media for Image Building and Reputation Management

  • Understanding Crises: Types, Definitions, and Impact

  • Crisis Management and Planning: Strategies for Proactive Response

  • Crisis Communication and Media Handling: Effective Techniques and Practices

12.00
Unit IV: 
Effective Business Communication Strategies

  • Business Communication Essentials: Mobile and E-communication

  • Utilising Technology: Video Conferencing for Efficient Communication

  • Written Communication Skills: Crafting Business Letters, Job Applications, and Resumes

  • Principles of Effective Presentation: Engaging and Persuasive Techniques

12.00
Unit V: 
Communication Skills for Professional Settings

  • Interview Preparation: Strategies and Techniques for Success

  • Group Discussions: Understanding the Need and Importance

  • Organizing and Facilitating Meetings and Conferences

  • Report Writing and Video Presentations: Communicating Ideas Effectively

 

Essential Readings: 

Essential Readings:

 

  • Choudhury, A. K. (2018). The Fine Art of Corporate Communication: Building and Leading Powerful Enterprises and Brands. Kanishka Publishers.

  • Basotia, G. R., & Sharma, N. K. (1998). Effective Advertising Marketing & Sales Management. Mangal Deep.

  • Clow, K. E., & Baack, D. (2002). Integrated Advertising, Promotion, And Marketing Communications (6th ed.). Prentice Hall.

References: 

Suggested Readings:

 

  • Cornelissen, J. (2020). Corporate communication: A guide to theory and practice (6th ed.). SAGE Publications.

  • Argenti, P. A. (2015). Corporate communication (7th ed.). McGraw-Hill Education.

  • Heath, R. L., & Coombs, W. T. (2020). Today's public relations: An introduction (2nd ed.). SAGE Publications.

  • Wilcox, D. L., Cameron, G. T., Reber, B. H., & Shin, J. H. (2013). Public relations: Strategies and tactics (11th ed.). Pearson.

  • Fearn-Banks, K. (2017). Crisis communications: A casebook approach (5th ed.). Routledge.

  • Ulmer, R. R., Sellnow, T. L., & Seeger, M. W. (2019). Effective crisis communication: Moving from crisis to opportunity (4th ed.). SAGE Publications.

  • Fombrun, C. J., & van Riel, C. B. M. (2007). Essentials of corporate communication: Implementing practices for effective reputation management. Routledge.

  • Coombs, W. T. (2019). Ongoing crisis communication: Planning, managing, and responding

(5th ed.). SAGE Publications.

  • Guffey, M. E., & Loewy, D. (2021). Essentials of business communication (11th ed.). Cengage Learning.

  • McLean, S. (2010). Business communication for success. Flat World Knowledge.

  • Roebuck, D. B. (2012). Improving business communication skills (4th ed.). Pearson.

  • Hartley, P., & Bruckmann, C. G. (2002). Business communication: Rethinking your professional practice for the post-digital age. Routledge.

 

E-Resources:

 

Academic Year: 
2025-2026
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