This course will enable the students to understand the role of corporate communication strategy, evaluate media relations through case studies, assess CSR's impact on image management, and comprehend key branding concepts.
Course |
Learning outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Course Code |
Course Title |
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24JMC324(C) |
Corporate Communication & Brand Management (Theory)
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CO121: Analyse and plan corporate communication campaigns. CO122: Demonstrate proficiency in various communication channels. CO123: Analyse the use of media in times of crisis and evaluate case studies. CO124: Evaluate communication strategies for building brand loyalty and customer loyalty. CO125: Develop strategies for managing brands effectively. CO126: Contribute effectively in course-specific interaction.
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Approach in teaching: Lecture cum Discussion Tool (Power Point Presentation), Case study, and writing practise
Learning activities for the students Self-learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical
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Continuous Assessment Test Semester end examination
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E Resources