Course Objectives:
This course will enable the students to understand the concept, types and models of development. Understand the basics various programmes and policies of development run by government at state and center level. Understand the role of media in development of a nation.
Development communication: Concept of Development, Indicators of Development, Role of communication in Development. Development, Media and Ideology: Maxsist, Mixed Economy, Gandhian Approach and Capitalism.
Psychological Theories: Selective Exposure, Selective Perception and Selective Retention.
Sociological Theories: Cultivation, Agenda Setting, Uses and Gratification, Spiral of Silence and Dependency Theory. Dominate, Dependency and Participatory models of Communication and Marshall McLuhan’s approach.
Domain of Science Journalism- Health: Health communication, New diseases and Epidemics., WHO guidelines, new research institutes like NARI, NCCS, NIV etc. Weather and agriculture- Importance of weather, Impact of monsoon on economy, Research institutes like IITM, Observatory, etc.. Green Revolution, need for Evergreen Revolution, Genetically Modified (GM) seeds, Seed banks, Irrigation land use.
Environment: Pollution: Causes and solutions, Global warming and climate change, green house gases, possible effects on India, ecological footprint, green technology, city environment reports, Govt. policies and institutions environment, role of NGOs, bio-diversity. Energy: Growing need of energy, power generation sources, Conventional and non-conventional sources, controversies, regulatory authorities
Issues in development: Economic development, liberalization, privatization and globalization, mass displacements and migration. Urban and rural development, water and waste management, education, employment, housing, transport. Globalization and democracies, pluralism, oppressive structures, gender equality.
Community Media: People, Places, and Communication Technologies by Howley,Kevin
2. Communication for Development: Theory and Practice for Empowerment and Social Justice by Melkote, Srinivas
3. Designing Messages for Development Communication: An Audience Participation Based Approach by Mody, Bella
4. Media Content Freedom and Democracy by Saxena, Ambrish
5. Media Communication Culture: A Global Approach by Lull, James
6. Globalization and communication policy in India by Guru, B. P. Mahesh Chandra
7. Communicating Development in the New World Order: A critical analysis Sinha,Dipankar
8. Development Journalism: What Next? (An Agenda for the Press) by D.V.R.Murthy,
9. Development Journalism: An Analysis by Murthy, D.V.R.
10. Development Communication and Media Debate by Menon,Mirdula
11. McQuail's Mass Communication Theroy by McQuail,Denis
12. Development Communication Issues in Media by Ahuja
13. Media for Health Planning, Programmes and Practice by Agrawal,Binod C
14. Development of Journalism by Sharma,Seema