Development Communication

Paper Code: 
CJMC 403
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

Course Objectives:

This course will enable the students to understand the concept, types and models of development and development communication. The students will also learn about the various programmes and policies of development run by government at state and center level.

 

10.00
Unit I: 
I

Concept of Growth and Development, Measurement of development-PQLI and HDI, Nehruvian model, Gandhian models of development, UN millennium dev goals.

 

 

 

 

20.00
Unit II: 
II

Development communication: Concept and approaches, Sustainable Development, Participatory Development and Inclusive Development, Development support comm. – definition, genesis, Wood’s Triangle

20.00
Unit III: 
III

Role of Print, farm radio, TV, and traditional media in development, Role, of development agencies and NGOs in development communication, Cyber media and dev –e-governance, e chaupal, national knowledge network.

20.00
Unit IV: 
IV

Development Journalism and rural reporting :Information needs in rural areas; Use of traditional media for development in rural areas; Community newspapers

20.00
Unit V: 
V

Critical appraisal of mainstream media’s reportage on rural problems and issues; Panchayati Raj in India.

Essential Readings: 
  1. Rogers Everett M : Communication and Development- Critical Perspective,Sage, New Delhi, 2000
  2. SrinivasR.Melkote& H. Leslie Steeves: Communication For Development In The Third World, Sage Publications.
  3. Belmont CA : Technology Communication Behaviour, Wordsworth
  4. Publication, New Delhi, 2001.
  5. Dr. Anil Kumar : Mass Media and Development Issues, BhartiPrakashan,
  6. Upadhyay Varanasi, 2007.
  7. UNDP : Human Development Report (published every year), Oxford
  8. University Press, New Delhi.
  9. World Bank : World Development Report (published every year) Oxford
  10. University Press, New Delhi.
  11. Wilbur Schramm : Mass Media and National Development- the role of information in developing countries, UNESCO/ Stanford University Press, 1964.
  12. AmartyaSen : Development as freedom, Alfred A Knopf, New York, 1999.DayaThussu : Media on the move: Global flow and contra flow: Routledge, London, 2006.
  13. D V R Murthy : Development Journalism, What Next? Kanishka Publication, New Delhi, 2007.
  14. Ghosh&Pramanik : Panchayat System in India, Kanishka Publication, NewDelhi, 2007.
  15. ShivaniDharmarajan : NGOs as Prime Movers, Kanishka Publication, NewDelhi, 2007.
  16. What Do We Mean By Development: An Article by Nora C Quebral in International Development Review, Feb, 1973, P-25.
  17. Modern Media in Social Development: Harish Khanna.Everybody Loves a Good Drought : P. Sainath, 2000 by Penguin India
Academic Year: 
2016-2017
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