Development Communication

Paper Code: 
CJMC 403
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to -

  1. Inculcate knowledge of development communication and relations with media and society.
  2. Know the functioning of media in development coverage.
  3. Understand the rural India and its problems.

 

15.00
Unit I: 

Development Communication: Concept and Approaches, Indicators of Development, Sustainable Development, Participatory Development and Inclusive Development, Development Support Communication – Definition, Genesis, Wood’s Triangle

 

15.00
Unit II: 

Concept of Growth and Development, Measurement of Development-PQLI and HDI, Indian Models of Development, Sustainable Development Goals

 

20.00
Unit III: 

Role of Print, Radio, TV, Traditional and New Media in Development, Role of Government, Development agencies and NGOs in Development Communication, e-governance

 

20.00
Unit IV: 

Development Journalism and Rural Reporting: Use of traditional media for development in Rural Areas, Issues in Rural Areas and Reflections

 

20.00
Unit V: 

Critical appraisal of mainstream media’s reportage on rural problems and issues; Women, Child, Health and Family Welfare, Panchayati Raj in India, Hurdles and prospects in Development Communication

 

Essential Readings: 
  • Communication and Development- Critical Perspective (2000),Rogers, EverettMSage, New Delhi.
  • Communication and Development: The Challenge of the Twenty- first Century New Delhi (2000). Gupta,V.S., Concept Publishing Company, New Delhi.
  • Communication Development in the New World Order: A critical Analysis (). Sinha, Dipankar, Kanishka Publishers, New Delhi.
  • Communication and National Development (2002). Joshi P. C., Anamika Prakashan, New Delhi.
  • Communication for Development: Theory and Practice for empowerment and Social Justice (2015). Melkote, Srinivas R;Steeves, H. Leslie, SAGE Publications, Delhi.
  • Communication Media and Development (2012). Bala, Madhu, Nirmal Book Agency, Kurukshetra.
  • Communication Research for Development: The ISRO Experience (1986). Agrawal, Binod C; Joshi, S.R.; Sinha, Arbind, Concept Publishing Company, New Delhi
  • Development Communication and Information Economics in the New Millennium (2003). Sondhi, Krishan, B.R. Publishing Corporation, Delhi
  • Development Journalism, What Next? (2007). D V R Murthy, Kanishka Publication, New Delhi.
  • What Do We Mean By Development: An Article by Nora C Quebral in International Development Review, Feb, 1973, P-25

 

Academic Year: 
2022-2023
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