Development Communication and Media Management

Paper Code: 
JMC 323
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to -

  • Understand the concept, types and models of development.
  • Understand the basics various programmes and policies of development run by government at state and center level.
  • Understand the role of media in development of a nation.

Learning Outcome:

1. Students would learn concepts and models of development journalism.

2. Students would know the barriers in development communication.

3. Students would understand the working of government and administration.

4. Students would learn programmes and policies of the state and the centre.

5. Students would know rural India and its problems and gaps.

6. Students will observe the development process of rural-urban Rajasthan closely.

 

Course  Outcome (COs):

 

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Paper   Code

Paper Title

JMC

323

Development Journalism

CO69: Students would learn concepts and models of the development journalism.

CO70: Students would know the barriers in development communication.

CO71: Students would understand working of government and administration.

CO72: Students would learn programmes and policies of the state and the centre.

CO73: Students would know the rural India and its problems and gaps.

CO74: Students will observe development process of rural-urban Rajasthan closely.

.

 

Approach in teaching:

Lecture cum Discussion Tool (Power Point Presentation) and case study.

 

Learning activities for the students

Self learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical

 

Continuous Assessment Test

Semester end examination

 

 

10.00
Unit I: 

Development Communication: Concept of Development, Indicators of Development, Role of Communication in Development. Sustainable Development and Goals: Media and Ideology: Indian Approaches to Development, Gandhian Approach, Marxism and Capitalism Debates, Participatory Model of Development

 

 

10.00
Unit II: 

Development Journalism: Rights based approach to Development; Need and Relevance, International Initiatives of Development: IPDC, Introduction and Objectives of UNDP, UNICEF, UNESCO; Role of Government, Community and Civil Society Organizations in Development, NITI Ayog

 

15.00
Unit III: 

Health and Nutrition: Perspectives of Communication Strategies. Impact of Monsoon on Economy; Green Revolution, White Revolution, Evergreen Revolution; Challenges of Agriculture in India and Rajasthan

 

10.00
Unit IV: 

Bio-Diversity, Climate Change and International Agreements, State Action Plans; Environment Politics in India, Water Crisis and National and State Policies, Gender Debates and Women Issues: Global, National and Regional

 

15.00
Unit V: 

Local Knowledge, Traditional Wisdom vis a vis Development; Developing Story Ideas; Balancing different Perspectives/Angles; Human Interest stories, Tools and Techniques of Development Stories for Print, Audio Visual and Digital Media

 

Essential Readings: 
  1. Everett,R.(2000).Communication and Development- Critical Perspective. New Delhi. Sage.
  2. Gupta,V.S.(2000). Communication and Development: The Challenge of the Twenty- first Century. New Delhi. Concept Publishing Company.
  3. Joshi, P.C.(2002). Communication and National Development. New Delhi.AnamikaPrakashan.
  4. Joshi.U. (2001). Understanding Development Communication. Dominant Publications
  5. Leslie, H. (2015). Communication for Development: Theory and Practice for empowerment and Social Justice. New Delhi. Sage Publications.
  6. Sinha, D (2015). Communication Development in the New World Order: A critical Analysis. New Delhi. Kanishka Publishers and Distributers.
  7. Madhu, B. (2012). Communication Media and Development. New Delhi. Kurukshetra.Nirmal Book Agency.

 

References: 
  1. Agrawal, B. C., Joshi, S. R. and Sinha, A. (1986). Communication Research for Development: The ISRO Experience. New Delhi. Concept Publishing Company.
  2. Niraja, G. and Pai, S. (2001). Democratic Governance in India: Challenges of Poverty, Development and Identity. Delhi. SAGE Publications.
  3. World Bank.(2007). World Congress on Communication for Development: Lessons, Challenges, and the Way Forward.Rome. World Bank Publications.

 

Academic Year: 
2021-2022
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