Development Communication (Theory)

Paper Code: 
CJMC 403
Credits: 
6
Contact Hours: 
6.00
Max. Marks: 
100.00
Objective: 
  1. Understand the concept, types and models of development.
  2. Understand the basics various programmes and policies of development run by government at state and center level.
  3. Understand the role of media in development of a nation.

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Paper Code

Paper Title

CJMC 403

Development Communication

CO91:Students would learn the concepts meaning and model shop the development.

CO92: Students would be able to understand the problems and hurdles in development communication.

CO93: Learner would understand the working of government and administration in development.

CO94:Students would know different programmes and policies of the development.

CO95: Learner would know the rural India and its problems he also will understands the communication gap.

Approach in teaching:

Interactive Lectures, Discussion, Tutorials,  Demonstration, Team teaching

 

Learning activities for the students:

Self learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks.

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

10.00
Unit I: 
Unit I
  • Concept of Growth and Development,
  • Measurement of development-PQLI and HDI,
  • Nehruvian model,
  • Gandhian models of development,
  • UN millennium dev goals.

 

20.00
Unit II: 
Unit II
  • Development communication: Concept and approaches,
  • Sustainable Development, Participatory Development and Inclusive Development,
  • Development support comm. – definition, genesis, Wood’s Triangle.

 

20.00
Unit III: 
Unit III
  • Role of Print, farm radio, TV, and traditional media in development,
  • Role of development agencies and NGOs in development communication,
  • Cyber media and dev –e-governance, e-chaupal, national knowledge network.

 

20.00
Unit IV: 
Unit IV
  • Development Journalism and rural reporting:
  •  Information needs in rural areas;
  • Use of traditional media for development in rural areas;
  • Community newspapers

 

20.00
Unit V: 
Unit V
  • Critical appraisal of mainstream media’s reportage on rural problems and issues;
  • Panchayati Raj in India.

 

Essential Readings: 
  • Communication and Development- Critical Perspective (2000),Rogers, EverettMSage, New Delhi.
  • Communication and Development: The Challenge of the Twenty- first Century New Delhi (2000). Gupta,V.S., Concept Publishing Company, New Delhi.
  • Communication Development in the New World Order: A critical Analysis (). Sinha, Dipankar, Kanishka Publishers, New Delhi.
  • Communication and National Development (2002). Joshi P. C., Anamika Prakashan, New Delhi.
  • Communication for Development: Theory and Practice for empowerment and Social Justice (2015). Melkote, Srinivas R;Steeves, H. Leslie, SAGE Publications, Delhi.
  • Communication Media and Development (2012). Bala, Madhu, Nirmal Book Agency, Kurukshetra.
  • Communication Research for Development: The ISRO Experience (1986). Agrawal, Binod C; Joshi, S.R.; Sinha, Arbind, Concept Publishing Company, New Delhi
  • Development Communication and Information Economics in the New Millennium (2003). Sondhi, Krishan, B.R. Publishing Corporation, Delhi
  • Development Journalism, What Next? (2007). D V R Murthy, Kanishka Publication, New Delhi.
  • What Do We Mean By Development: An Article by Nora C Quebral in International Development Review, Feb, 1973, P-25

 

Academic Year: 
2020-2021
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