Development of Mass Media in India

Paper Code: 
JMC 122
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Objectives: 

This course will enable the students to -

  • Acquaint themselves with the historical evolution of mass media in India.
  • Understand the technical advancements in the field of mass media.
  • Understand the social, political and cultural implication of communication theories.

Course Outcomes (COs):

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title

JMC

I22

Development of Mass Media in India

CO04:Students would be able to acquaint themselves with the historical evolution of journalism in India.

CO05:Students would be able to enhance understanding of the origin of the print, electronic and web media and its influence in society.

CO06:Students would be able to acquaint themselves with technological advancements in print, electronic and web media.

CO07:Students would be able to learn new formats of communication and methods of engagements.

 

Approach in teaching:

Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration

 

Learning activities for the students:

Self learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical

 

Class test

 Continuous Assessment Test

Semester end examination

Assignments

Presentation. 

 

15.00
Unit I: 
Unit I

Unit I                                                                                                          15 hrs

IndianPress: Origin, Growth and Development, Bhartendu-Tilak-Gandhian Era; Press and FreedomMovement,Press in India after Independence,Indian Press: Problems and Prospects.

Introduction to Traditional Media: Folk dance, Theatre and Puppetry.

 

 

 

 

15.00
Unit II: 
Unit II

Development of Radio as a medium of Mass Communication – Growth of Radio in India, FM Radio, Community Radio, Internet Radio

Key recommendations of Chanda Committee – 1964, Verghese Committee – 1977,Press Commissions.

10.00
Unit III: 
Unit III

Development of Television as a medium of Mass Communication-Growth of Television in India.Satellite and Cable Television in India.SITE – 1975,Joshi Committee – 1983, Sengupta Committee – 1996, G.Parthasarathy Committee-1980.

10.00
Unit IV: 
Unit IV

Films and Documentaries as a Mass Medium;Growth and Development of Indian Cinema; Changing face of Hindi Cinema after Independence, Portrayal of critical Social, Political and Cultural realities in Indian Cinema(addressing taboos), New Wave Cinema

 

10.00
Unit V: 
Unit V

Development of Digital News Media, Convergence, Scope of Web Journalism, Popular formats of mass communication of engaging audience and overlapping media (Web, live streaming, podcasts, print)

Essential Readings: 
  1. Nataranjan.J.(2016). History of Indian Journalism. Delhi. Publication Division-Ministry of I&B.
  2. Bhowmik,Someshwar.(2009). Cinema and Censorship- The Politics of Control in India.Hyderabad.Orient Black Swan Pvt. Ltd.
  3. Pahad,Anjali.(2012). Development in Indian News Papers.Jaipur.Shruti Publication.
  4. Cherian, V.K.(2017).India's Film Society Movement: The Journey and its Impact. New Delhi. SAGE Publications.      
  5. Gupta,Ruchika. (2015).Development of Mass Communication.NewDelhi.Rajat Publications.
  6. Hakemulder, Jan R. (2010). Radio and TV Journalism. New Delhi.Anmol Publications.
  7. Madhusudan, K.P. (2002).Development of Mass Communication: FuturisticApproach.NewDelhi.Sarup& Sons.
  8. Mehta, Nalin. (2009). Television in India. New York.Routledge.
  9. Shrivastava, K.M.(1989). Radio and T.V. Journalism. New Delhi.Sterling Publishers.

 

References: 
  1. Butcher,Melissa.(2003). Transnational Television, Cultural Identity and Change. London. Sage Publications.
  2. Jeffrey, Robin. (2009).India’s Newspaper Revolution. New Delhi. Oxford University Press.
  3. Johnson, Kirk. (2001). Media and social change: the modernizing influences of television in rural India. New Delhi. Sage Publications.
  4. Pavarala, Vinod andMalik,Kanchan K. (2007). Other Voices: The Struggles for Community Radio in India. New Delhi. Sage Publications.

 

 

 

 

Academic Year: 
2020-2021
  • Printer-friendly version
  • PDF version