Digital Media and Technology

Paper Code: 
JMC 324 (D)
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to -

  • Understand the evolution of Social Media sites.
  • Understand the planning and designing of web pages. 
  • Understand and polish skills required for the virtual community like- wikis, blogs etc.

Learning Outcome:

  1. Students will be able to work in the virtual world community.
  2. Students will be acquainted with the complete process of social media creation and maintenance. 
  3. Students will be able to write and plan for social virtual community.
  4. Students will be able to understand the concept of blogging and social media marketing techniques. 

Course Outcome (COs):

 

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies 

Paper   Code

Paper Title

JMC

324(D)

Digital Media & Technology

 

 

CO75 (D): Students will be able to work in the virtual world community.

CO76 (D): Students will be acquainted with the complete process of social media creation and maintenance. 

CO77 (D):   Students will be able to write and plan for social virtual community.

CO78 (D): Students will be able to understand the concept of blogging and social media marketing techniques. 

 

Approach in teaching:

Web content development.

Lecture cum discussion.

Social Media content analysis.

Examining and Developing websites through softwares

Case Study.

Learning activities for the students

Self learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical

 

Continuous Assessment Test

Semester end examination 

 

 

15.00

Digital and Social Media: Platforms and technology; Analytic Tools, Introduction to Social profile management products Facebook, Twitter, Linkedin, Koo, Algorithms of Different Social Media Websites (Creative and Mathematical Aspects of Content)

 
20.00

Social Collaboration: Virtual Community- Wikis, Blogs, Instant Messaging, Collaborative office and crowd sourcing; Digital Convergence, Tools for Live Streaming 

 
20.00

Content Research, Digital Regulations and Ethics, Citizen Journalism: Concept, Case Studies, Social Publishing: Flickr, Instagram, Youtube, Sound cloud, MoJo

 
15.00

Blogging; a Brief history of Blogs, Blogs as Narratives, Bloggers as Journalists, Social Media Marketing: SEO, SMO, CMS

20.00

Micro blogging and Social networking, Creative Presentations, Planning and Designing of WebPages, Blogs, Web channels, e-Newspaper, e-Magazine, Structure of a web report, Content writing, Editing, Reporting, Planning and Management, Poll Surveys, RSS feeds

 
Essential Readings: 
  1. Kawasaki, Guy, The Art of Social Media: Power Tips for Power Users, Portfolio; Illustrated edition, USA, 2014
  2. Martin, Gail Z, The Essential Social Media Marketing Handbook: A New Roadmap for Maximizing Your Brand, Influence and Credibility, Rupa Publications India, 2018
  3. Jenkins, Henry, Convergence Culture: Where Old and New Media Collide, New York University Press, 2008 
  4. Delfanti Alessandro, Arvidsson Adam, Introduction to Digital media, John Wiley and Sons, 2019
Academic Year: 
2022-2023
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