Digital Media and Technology

Paper Code: 
JMC 324(D)
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to -

  • Analyse the evolution of Social Media sites.
  • Planning and designing of web pages. 
  • Create skills required for the virtual community like- wikis, blogs etc.

Course Outcome (COs):

 

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies 

Paper   Code

Paper Title

JMC

324(D)

Digital Media & Technology

 

 

CO75(D): Students will be able to work in the virtual world community.

CO76(D): Students will be acquainted with the complete process of social media creation and maintenance. 

CO77 (D):   Students will be able to write and plan for social virtual community.

CO78 (D): Students will be able to understand the concept of blogging and social media marketing techniques. 

 

Approach in teaching:

Web content development.

Lecture cum discussion.

Social Media content analysis.

Examining and Developing websites through softwares

Case Study.

Learning activities for the students

Self learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical

 

Continuous Assessment Test

Semester end examination 

 

 

15.00
  • Digital and Social Media: Platforms and technology
  • Analytic Tools
  • Introduction to Social profile management products Facebook, Twitter, Linkedin, Koo, Algorithms of Different Social Media Websites (Creative and Mathematical Aspects of Content)
20.00
  • Social Collaboration
  • Virtual Community- Wikis, Blogs, Instant Messaging, Collaborative office and crowd sourcing
  • Digital Convergence
  • Tools for Live Streaming 
20.00
  • Content Research
  • Digital Regulations and Ethics
  • Citizen Journalism: Concept, Case Studies
  • Social Publishing: Flickr, Instagram, Youtube, Sound cloud, MoJo
15.00
  • Blogging; a Brief history of Blogs
  • Blogs as Narratives
  • Bloggers as Journalists
  • Social Media Marketing: SEO, SMO, CMS
20.00
  • Micro blogging and Social networking
  • Creative Presentations
  • Planning and Designing of WebPages, Blogs, Web channels, e-Newspaper, e-Magazine, Structure of a web report
  • Content writing, Editing, Reporting, Planning and Management
  • Poll Surveys
  • RSS feeds
Essential Readings: 
  • Communication Media and Information Technology (2005). Goel Commonwealth Publishers. New Delhi.
  • Web Advertising and Online Marketing: Technology and Strategies of E- Marketing (2004). P.P Singh, Sandhir Sharma. Deep & Deep Publication. New Delhi.
  • Cyber Media Journalism: Emerging technologies (2003). Jagdish Chakravarthy. Authorpress. Delhi. 
  • New Media: Theories and Practices of Digitextuality (2003). Anna Everett. Routledge. UK.
  • Handbook of Online Journalism (2010). Swati Chauhan, Kanishka Publishers, Delhi. 
References: 
  • Information Technology in Journalism (2002).Om Gupta. Kanishka Publishers. Delhi. 
  • New Media Development and Globalization (2013). Don Malden Slater, Polity Press. UK
  • New media development & globalization (2013). Don. Malden Slater, Polity Press, UK.
  • Digital Broadcasting Journalism (2003). J.K. Sharma, Authorspress, Delhi.
  • Elements of Internet and Online Journalism (2015). Naveen Chandra Pant Kanishka Publishers, New Delhi
  • Emerging Trends in Journalism (1999). Rahul Mudgal, Sarup & Sons, Delhi.
  • Techniques of Feature Writing and Mass Communication (2014). Neha Arora Random Publications, New Delhi.
  • Writing for the Internet (2002).Jane Dorner, Unistar Books Pvt. Ltd, Punjab.
  • Writing for the Media (2010). Usha Raman, Oxford University Press, Jaipur.
Academic Year: 
2023-2024
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