Digital Media and Technology

Paper Code: 
25JMC324(D)
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

Course Objective

This course will enable the students to explore digital and social media platforms, analyse virtual communities, evaluate e-resources and digital ethics, understand the role of bloggers, master social media marketing, and design diverse digital platforms.

 

Course Outcomes: 

Course Outcome (COs):

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

25JMC324(D)

Digital Media & Technology

(Theory)

 

 

CO127: Explore the digital and social media platforms, analytic tools, and managing social profiles effectively.

CO128: Analyse the virtual community platforms, understand digital convergence dynamics.

CO129:Evaluate the E-Resources research skills, understanding of digital regulations and ethics

CO130: Explore the historical perspective on blogs, and master social media marketing techniques.

CO131: Evaluate planning and designing diverse digital platforms, mastering content creation.

CO132: Contribute effectively in course-specific interaction.

Approach in teaching:

Web content development.

Lecture cum discussion

Social Media content analysis

Examining and Developing websites through software

Case Study

Learning activities for the students

Self-learning assignments, Effective questions, Simulation, Seminar presentation, s, Field work

Continuous Assessment Test

Semester end examination

 

 

18.00
Unit I: 
UNIT I: Digital Landscapes
  • Digital and social media: Platforms and technology
  • Analytic Tools
  • Introduction to Social profile management products Facebook, X (Twitter), Linkedin, Koo, Algorithms of Different Social Media Websites (Creative and Mathematical Aspects of Content)

 

18.00
Unit II: 
UNIT II: Networks in the Digital Sphere
  • Social Collaboration
  • Virtual Community- Wikis, Blogs, Instant Messaging, Collaborative office and crowd sourcing
  • Digital Convergence
  • Tools for Live Streaming      
18.00
Unit III: 
UNIT III: Engagement in the Digital Age
  • Content Research
  • Digital Regulations and Ethics
  • Citizen Journalism: Concept, Case Studies
  • Social Publishing: Flickr, Instagram, Youtube, Sound cloud, MoJo

 

18.00
Unit IV: 
UNIT IV: Art of Blogging and Social Media Marketing
  • Blogging; a Brief history of Blogs
  • Blogs as Narratives
  • Bloggers as Journalists
  • Micro blogging and Social networking
  • Social Media Marketing: SEO, SMO, CMS
18.00
Unit V: 
UNIT V: Digital Content Creation and Management
  • Planning and Designing of WebPages, Blogs, Web channels, e-Newspaper, e-Magazine, Structure of a web report
  • Content writing, Editing, Reporting, Planning and Management
  • Poll Surveys
  • RSS feeds
Essential Readings: 

Essential Readings:

  • Goel. (2005). Communication media and information technology. Commonwealth Publishers.
  • Singh, P. P., & Sharma, S. (2004). Web advertising and online marketing: Technology and strategies of e-marketing. Deep & Deep Publications.
  • Chakravarthy, J. (2003). Cyber media journalism: Emerging technologies. Authorpress.
  • Everett, A. (2003). New media: Theories and practices of digitextuality. Routledge.
  • Chauhan, S. (2010). Handbook of online journalism. Kanishka Publishers.

 

 

References: 

Suggested Readings:

  • Gupta, O. (2002). Information technology in journalism. Kanishka Publishers.
  • Slater, D. (2013). New media development and globalisation. Polity Press.
  • Sharma, J. K. (2003). Digital broadcasting journalism. Authorspress.
  • Pant, N. C. (2015). Elements of internet and online journalism. Kanishka Publishers.
  • Mudgal, R. (1999). Emerging trends in journalism. Sarup & Sons.
  • Arora, N. (2014). Techniques of feature writing and mass communication. Random Publications.
  • Dorner, J. (2002). Writing for the internet. Unistar Books Pvt. Ltd.
  • Raman, U. (2010). Writing for the media. Oxford University Press.

E-Resources:

 

Academic Year: 
2025-2026
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