Digital Skills and Brand Management

Digital Skills for Marketing, Social Media, User Experience, Web Analytics, Artificial Intelligence, Bench Marketing. Understanding Digital Marketing Global Landscape   

PPC Marketing. E-mail Marketing, Mobile Design Principles, Mobile Optimization, Omni Channel Marketing, Performance Measurement, Audience Segmentation, Social Listening

Brand - Meaning, Importance and Types, Brand Management, Brand Identity, Image and Prestige, Brand Differentiation - Meaning and Strategies, Brand Awareness, Loyalty and Positioning, Branding Architecture

Branding Strategies - Product Branding, Line Branding, Range Branding, Umbrella Branding, Source/Double Brandings, Endorsement Branding, Brand and Category Analysis - BID and CID

Brand Extension - Line and Category Extension, Brand Equity Models, Brand Equity and Image Assessment and Measurement