Course Objectives
This course will enable the students to develop digital marketing skills and enhance their critical analysis abilities in order to drive brand growth.
Course Outcomes (COs):
Course |
Learning outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
|
Course Code |
Course Title |
|||
24DMC123 |
Digital Skills and Brand Management (Theory) |
CO13: Explore different digital marketing concepts. CO14: Critically evaluate the performance of digital marketing channels. CO15: Examine the fundamentals of content management and brand development. CO16: Analyse brand extension approaches and branding strategies. CO17: Critically evaluate the effectiveness of brand extension strategies. CO18: Contribute effectively in course-specific interaction. |
Approach in teaching: Lecture cum Discussion Tools (Power Point Presentation) Case study methodology can be applied
Learning activities for the students: Self-learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks and workshops |
Class test Continuous Assessment Test Semester end examination Assignments Presentation |
Suggested Readings:
E-Resources: