Electronic Media

Paper Code: 
JMC 221
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Objectives: 

This course will enable the students to -

  • Understand the evolution of AIR and Doordarshan.
  • Understand the broadcasting guidelines.
  • Understand the development and usage of new media and online broadcasting.

Course Outcome (COs):

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title

JMC

221

Electronic Media

CO31:Students will be able to understand the functioning of electronic media as well as new media platforms

CO32:Students will able to familiarize themselves with the basic techniques of broadcasting.

CO33:Students will be able to have understanding of electronic media content creation.

CO34:Students will be having the knowledge of script writing for Radio, TV and Cinema.

CO35:Students will be having the knowledge of online journalism.

 

Approach in teaching:

Lecture cum Discussion

Tool(Power Point Presentation)

Analyzing different electronic media reports

Case study methodology can be applied.

 

Learning activities for the students:

Self learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical

 

Class test,

Continuous Assessment Test

Semester end examination

Assignments

 

12.00
Unit I: 
Unit I

Radio and Television as Mass Media: Strengths and Formats;Radio and Television as a tool of Development.Analysis and Appreciation of Radio and TV Programmesand Formats

 

 

15.00
Unit II: 
Unit II

All India Radio and its Services; AM, FM, Medium and Short Wave.Privatization-leasing out time slots (1993), Privatization Policy (2000); Expansion ofFM Radio, Development of Educational and Community Radio. Internet Radio: Webcast and Podcast.

13.00
Unit III: 
Unit III

Guidelines for Doordarshan;Code of Ethics and Broadcasting Standards by NBA (News Broadcasters’ Association).Growth of Private,International, National and Regional TV Networks and fierce competition for ratings. TRP,BARC

10.00
Unit IV: 
Unit IV

Online Television: Formats, Content and Presentation, Youtube Channels, OTT streaming Platforms

10.00
Unit V: 
Unit V

New Media: Social Networking sites, blogs,Content formats, Visualization of Data Collection and analysis of Open source Data, Effect of Social Media on Masses and Challenges

Essential Readings: 
  1. Aggarwal,VirBala and Gupta, V. S. (2012). Handbook of Journalism and Mass Communication. New Delhi. Neha Publishers and Distributors.
  2. Mihir,B. (2006). Bollywood: A History. New Delhi. Lotus Collections.
  3. Kumar,Keval J.(2005). Mass Communication in India. Mumbai. Jaico Publishing House.
  4. Soni,Sudhir. (2013). Handbook of Journalism and Mass Communication. New Delhi.Y Kings Books.
  5. Upadyaya, Gaurav K. (2018). Communication and Mass Communication: Concept and Process. Delhi.Rajat Publications.
  6. Vill'anilam, J.V. (2004). Communication and Mass Communication in India New Delhi. B.R. Publishing Corporation.

 

References: 

1.     Boyd, A. (2000). Broadcasting Journalism: Techniques of Radio &TelevisionNews.New Delhi. Focal Press.

2.     Chatterjee, P. C.(1991). Broadcasting In India. New Delhi. Sage Publications.

3.     Fleming, C.(2002). The Radio Handbook. London.Routledge.

4.  Narayan, S.(2014). Globalisation and Television: A Study of the Indian Experience1990-2010. New Delhi. Oxford University Press.

5.     Srivastava, K. M.(2005). Broadcast Journalism in the 21st Century. New Delhi.Sterling Publications.

 

Academic Year: 
2020-2021
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