Event Management

Paper Code: 
JMC 502
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable students to understand the concept and process of Event planning and management, and Crisis management.
 

10.00
Unit I: 

Events: Definitions, Characteristics and Utilities; Role and importance of events; Types of events.  Event theme & design.

15.00
Unit II: 

Event planning, Budgeting, Resources like sponsors etc. Target Audience,

Timing of event, Contracting with suppliers

Technical Requirements, Layout, Décor, Lighting Designing, Audio Planning

15.00
Unit III: 

 Designing the event as per objectives & available resources,

 Selecting Venue , Stage management, Layout, Decoration

Food & beverage selection, catering, allied services

Security, Entry ticket, Parking, Back up plan

10.00
Unit IV: 

Event marketing and event promotion through celebrity endorsement                                                                             

Press Conference, Various media for event promotion

10.00
Unit V: 

Event management Industry of India

Crisis Management: Indicators of Crisis in an Event, Handling Crisis

References: 
  1. Managing Presentations; Wakhlu, Savita Bhan
  2. Stage Management, Lighting and Sound; Palmer's
  3. Stage Lighting step-by-step; Walters, Graham
  4.  Scene Design and Stage Lighting; Parker, W.Oren & Wolf, R.Craig
  5. Event Marketing & Management; Gaur, Sanjaya S. & Saggere,S.V.
  6. Event Marketing; Hoyle Jr., Leonaed H.
  7. Event Management; Lynn Van Der Wagem
Academic Year: 
2015-2016
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