Fundamentals of Media Research

Paper Code: 
JMC 504
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to understand the basics, types and process of research. The students will also learn the basics of media and social science research.

 

10.00
Unit I: 

Research –Definition, Meaning, Types, Elements, Scope & importance

15.00
Unit II: 

Research Process ,Data collection, Data analysis, Data Presentation. Hypothesis

Variables Types.

Type of Research Designs: Experimental, Explanatory, Exploratory and Descriptive.

10.00
Unit III: 

Population, Sample.                                                                                       

Sampling-Probability & Non Probability.

Data collection: Process, Tools and Types.

10.00
Unit IV: 

Measurement in Research, Measurement Scale.

Measure of Central Tendency- Mean, Median, Mode.

15.00
Unit V: 

Data Presentation,  Data analysis, Graphical and Diagrammatic Representation of Data. Research Report Writing.

References: 
  1. Stempel, Guide H. and Bruce Westley, Research Methods in Mass Communication, Prentice Hall, New Jersey.
  2. Berger, Arthur Asa, Media Research Techniques, New Delhi.
  3. Das, G. Social Survey and Research. Manu Enterprises.
  4. Emmert, Philip and William D. Brooks (Eds.) Methods of Research inn Communication. Houghton Miffin Co., Boston.
  5. Backstrom, Charles H. and Gerald D. Hursh Survey Research Northwestern University Press, Illinois.
Academic Year: 
2015-2016
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