History of the Media

Paper Code: 
CJMC 303
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to -

  1. Acquaint themselves with the historical evolution of mass media in India.
  2. Understand the technical advancements in the field of mass media.
  3. Understand the social, political and cultural implication of mass media.

 

Course Outcomes (COs):

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Paper Code

Paper Title

CJMC 303

History of the Media

CO59: Students would be analyzing the history of journalism.

CO60: Students would be able to enhance understanding of the origin and development of the print, electronic and web media.

CO61:Students would be able to gain the knowledge of growth of print, electronic and web media.

CO62: Students would be acquainted with technological advancements in print, electronic and web media.

CO63: Students would be able to throw light on the present status of various mass media.

Approach in teaching:

Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration

 

Learning activities for the students:

Self learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical

 

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

20.00
Unit I: 
I
  • Print Media in India
  • National Freedom Movement, Bharatendu Era, Tilak and Gandhi Era
  • Post Independence Journalism
  • Major News Agencies in India

 

20.00
Unit II: 
II
  • Traditional Media, Folk Dances and Music, Folk Theatre, Puppetry
  • Reviving Traditional Media, Integration of Folk with Mass Media.

 

20.00
Unit III: 
III
  • Radio in India: Penetration of Radio in Rural India
  • Community Radio
  • Formats in Radio Programming.

 

20.00
Unit IV: 
IV
  • History of Television in India: Commercialization of Programming (1980s)
  • Satellite Television
  • Growth of Doordarshan, Public Service and Commercial TV Broadcasting
  • Advent and Expansion of Private Channels, Prasar Bharati

 

10.00
Unit V: 
V
  • Cinema in India
  • Introduction to Film Genres, Silent Era of Indian Cinema
  • Major Features and Personalities, The ‘Talkies’ Popular Cinema,
  • New Wave and Middle Cinema

 

Essential Readings: 

Suggested Text Books:

  • History of Indian Press Growth of Newspapers (2002). B.N Ahuja. Surjeet Publications. New Delhi.
  • History of Radio and Programme Production (2016). Nagendra. Kanishka Publishers and Distributors. New Delhi.
  • Modern History of Indian Press (1998). Sunit Ghosh. Cosmo Publications. New Delhi
  • The Press in India: A New History (1994). G.N.S Raghavan. Gyan Publishing House. New Delhi.

Suggested Reference Books:

  • Bollywood: A History (2006). Mihir Bose. Lotus Collections. New Delhi.
  • Mass Communication in India (2005). Keval J. Kumar. Jaico Publishing House. Mumbai.
  • Elements of Print Media and Journalism (2015). Krishnaveer Challa, Abhishek. Kanishka Publishers. New Delhi.
  • The Cinemas of India 1896-2000 (2005). Yves Thoraval. Mcmillian India Ltd. UK. 
References: 

E-Resources:

Reference Journals:

  • Media Watch
  • The Indian Journal of Mass Communication and Journalism
  • Journal of Media and Communication
  • Amity Journal of Media and Communication Studies
  • International Journal of Communication
  • Critical Studies in Media Communication

 

Academic Year: 
2023-2024
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