Internship - Practical

Paper Code: 
25DMC422
Credits: 
18
Contact Hours: 
120.00
Max. Marks: 
100.00
Objective: 

Course Objective

This course will enable the students to develop an advanced understanding of diverse media cultures and practices, while gaining hands-on experience through engagement with media experts and institutions.

Course Outcomes: 

Course Outcomes (COs):

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

25DMC422

Internship  - Practical

CO141:Demonstrate an advanced understanding of the work cultures, practices, and intricate skill sets.

CO142: Demonstrate proficiency in oral communication by effectively presenting ideas, participating in discussions, and delivering professional presentations during their internship.

CO143: Enhance their written communication skills by producing clear, concise, and impactful reports, emails, and other professional documents.

CO144: Explore comprehensive hands-on experience in the field.

CO145: Contribute effectively in course-specific interaction.

Approach in teaching:Interactiv e Lectures, Discussion, Tutorials, Reading assignments, Demonstration

Learning activities for the students:Self- learning assignments, Simulation, Seminar presentation, Field work

Class test, Semester end examinations, Quiz,

Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

120.00
Unit I: 
Content

 

 

  • Understand Work Culture of Media Organizations/ Digital Marketing Agency/Production House/ Advertising/Creative/PR/Event Agency, and get Hands on Experience of Working in Field under Expert Guidance

The marking scheme of internship report is as follows:

Total Marks 100

 

SCHEME OF EXAMINATION FOR CONTINUOUS ASSESSMENT

 

EVALUATION BY MENTOR (EXTERNAL)

EVALUATION BY SUPERVISOR

(INTERNAL)

TOTAL

ATTENDENCE/ INTERACTION

ACTIVITY LOG BOOK/PROGRESS

REPORT

PPT PRESENTATION ON PROGRESS OF WORK

VIVA VOCE

  

5

10

5

10

30

 

SCHEME OF EXAMINATION FOR SEMESTER END EXAMINATION

 

INTERNSHIP

REPORT

PPT PRESENTATION

VIVA

VOCE

TOTAL

30

30

10

70

 

It will be evaluated by a board of one internal and one external examiner

 
Academic Year: 
2025-2026
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