Introduction to Communication

Paper Code: 
24CJMC103
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to deeply understand communication concepts, models, and theories, emphasising their relevance and application in media practices.

 

Course Outcomes: 

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Course Code

Course Code

Course

Title

 

 

24CJMC103

 

 

Introduction to Communication

(Theory)

CO13: Examine the concept of Communication.

CO14: Analyse Models of Mass Communication.

CO15: Explore and observe the Theories of Communication and their relevance.

CO16: Justify the importance of Normative and Other Theories in media studies.

CO17: Examine the relevance of Communication Theories to Practice.

CO18: Contribute effectively in course-specific interaction.

Approach in teaching:

Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration

 

Learning activities for the students:

Self-learning assignments, , Simulation, Seminar presentation, Field practical

 

Class test,

Semester end examinations,

Quiz,

Solving problems in tutorials,

Assignments, Presentation,

Individual and group projects

 

12.00
Unit I: 
Introduction to Communication
  • Defining: Meaning and Scope of Communication
  • Communication: Concept, Elements and Process
  • Types of Communication
  • Barriers to Communication
  • Function of Communication

 

12.00
Unit II: 
Models of Mass Communication
  • Aristotle’s Model
  • Lasswell Model
  • Shannon and Weaver Model
  • Osgood’s Model

 

12.00
Unit III: 
Theories of Communication
  • Dependency Theory
  • Cultivation Theory
  • Agenda Setting
  • Uses and Gratification Theory
  • Hypodermic Needle
  • Limited Effects Theory

 

12.00
Unit IV: 
Normative and Other Theories
  • Normative Theoriy
  • Interactive Theory: One Step Flow, Two Step flow, Multi Step Flow
  • Spiral of Silence 
12.00
Unit V: 
Relevance of Communication Theories to Practice
  • Persuasion, Perception
  • Diffusion of Innovations
  • Social Learning
  • Participatory Communication

 

Essential Readings: 
  • Mc.Quail, Dennis, (2000). Mass Communication Theory Sage, London.
  • G Ed. Ravi Sundaram (2013). Inner and Outer Worlds of Emergent Television Cultures Shohini. Oxford, New Delhi.
  • C.S Rayudu, (2002).  Communications Himalaya Publishing House, New Delhi.
  • Aggarwal, Vir Bala (2001). Handbook of Journalism and Mass Communication Concept Publishers. New Delhi.
  • Soni, Sudhir (2013). Handbook of Journalism and Mass Communication Y Kings Books, New Delhi.

 

References: 

Suggested Readings               

  • Baran, S. J. (2008). Introduction to Mass Communication. New Delhi: McGraw-Hill.
  • Yadav, J. S., & Mathur, P. (1998). Issues in Mass Communication. New Delhi: Kanishka Publishers.
  • Saxena. (2012). Issues of Communication Development and Society. New Delhi: Kanishka Publishers & Distributors.

E-Resources:

 

Academic Year: 
2024-2025
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