Coming soon
Introduction to Mass Communication
This course will enable the students to equip with a comprehensive understanding of communication principles, media types (print, electronic, cinema, and new media), their characteristics, components, barriers, and comparative analyses.
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Course Code |
Course Title |
Learning outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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24MCV131 |
Introduction to Mass Communication (Theory) |
CO1: Explore communication principles, encompassing verbal and non-verbal forms, and overcoming barriers. CO2: Analyse print media fundamentals, news reporting essentials, and the differentiation between hard and soft news stories. CO3: Explore electronic media including radio and television, their components. CO4: Critically evaluate historical development and defining characteristics of Indian cinema, its various components such as advertisement films, documentaries, and feature films. CO5: Explain new media, including cyber journalism, cyber radio, email, and blogs. CO6: Contribute effectively in course-specific interaction. |
Approach in teaching: Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration
Learning activities for the students: Self learning assignments, Simulation, Seminar presentation, Field practical |
Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects |
- Communication: Definition, Elements and Process
- Types – Verbal and Non-Verbal communication, Intra, Inter, Group and Mass Communication
- Barriers in Communication
- Print Media-An introduction, Characteristics, Components
- Understanding News, News- Meaning, Definition
- Basic Components of a News Story, Hard and Soft News
- Electronic Media-An introduction, Characteristics, Effects
- Components- Radio and Television, Community Radio, AM, FM Medium and Short Wave
- Comparison between Radio and Television
- Cinema-Development of Indian Cinema, Characteristics
- Components-Advertisement films, Documentary, Feature film
- Comparison with other mediums
- New Media-An introduction, Characteristics
- Components-Cyber Journalism, Cyber Radio, E-mail, Blog
- Problems related to new media
- Aggarwal, VirBala and Gupta, V. S. (2012). Handbook of Journalism and Mass Communication. New Delhi. Neha Publishers and Distributors.
- Baran,StanleyJ.(2008).IntroductiontoMassCommunicationNewDelhi.McGraw-Hill Publications.
- Dennis,McQuail(2010).MassCommunicationTheory.London.Sage Publications.
- Littlejohn,S.W.andFossK.A.(2008).TheoriesofHumanCommunication. Illinois. Waveland Press, Inc.
- Sharma,Diwakar.(2004).MassCommunication: TheoryandPracticeinthe21st Century. New Delhi. Deep & Deep Publications.
- Upadyaya, Gaurav Kumar. (2018). Communication and Mass Communication: Concept and Process. Delhi. Rajat Publications.
- Baren,StanleyJ.(2015).MassCommunicationTheory:Foundations,Ferment and Future. India. Cengage Publications.
- Sharma,Ashish.(2018).IntroductiontoMassCommunication:Modeland Theories. Chhattisgarh. Evincepub Publishing.
- Sudaram,Ravi(2013).NoLimits:MediaStudiesfromIndia.NewDelhi. Oxford University Press.
- Bollywood: A History (2006). Mihir Bose. Lotus Collections. New Delhi.
- Mass Communication in India (2005). Keval J. Kumar. Jaico Publishing House. Mumbai.
- Elements of Print Media and Journalism (2015). Krishnaveer Challa, Abhishek. Kanishka Publishers. New Delhi.
- The Cinemas of India 1896-2000 (2005). Yves Thoraval. Mcmillian India Ltd. UK.
E-Resources:
- https://egyankosh.ac.in/handle/123456789/57010
- https://egyankosh.ac.in/handle/123456789/57023
- https://egyankosh.ac.in/handle/123456789/514
- https://open.lib.umn.edu/mediaandculture/chapter/1-3-the-evolution-of-media/
