Introduction to Mass Media and Communication

Paper Code: 
CJMC 103
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objectives:

This course will enable the students to understand the various models of communication in detail. This course will create a deep understanding of mass media and communication. Students will also understand the social, political and cultural implication of communication models and theories.

 

10.00
Unit I: 
I

 Media and Everyday Life- Mobile phones, Television, Twitter;

The Internet‐ discussion around media and everyday life;

Discussions around mediated and non mediated communication

 

 

 

 

10.00
Unit II: 
II

Communication and Mass Communication- Forms of Communication, Levels of Communication; Mass Communication and its Process; Normative Theories of the Press; Media and the Public Sphere.

15.00
Unit III: 
III

Mass Communication and Effects Paradigm, Direct Effects- Mass Society Theory, Limited Effects, Individual Difference Theory, Personal Influence Theory.

15.00
Unit IV: 
IV

Agenda Setting, Spiral of Silence, Cultivation Analysis; Critique of the effects Paradigm and emergence of alternative paradigm.

10.00
Unit V: 
V

Four Models of Communication- Transmission models, Ritual or Expressive models, Publicity Model, Reception Model.

Essential Readings: 
  1. Michael Ruffner and Michael Burgoon, Interpersonal Communication (New York, Holt,

Rinehart and Winston 1981, 21‐34; 59‐72

  1. John Fiske, Introduction to Communication Studies, (Routledge 1982), pp 1‐38
  2. Dennis McQuail, Mass Communication Theory, (London, Sage, 2000), pp 1‐11; 41‐54;

121‐133(fourth Edition)

  1. Baran and Davis, Mass Communication Theory, Indian Edition, (South West Coengate

Learning,(2006) pages 42‐64; 71‐84; 148‐153; 298‐236

  1. Kevin Williams, Understanding Media Theory, (2003), pp.168‐188
  2. Robin Jeffrey, Cell Phone Nation: How Mobile Phones have Revolutionized Business,
  3. Politics and Ordinary Life in India. New Delhi: Hachette (2013)
  4. Ravi Sundaram, The Art of Rumour in the Age of Digital Reproduction, The Hindu, August

19, 2012 http://www.thehindu.com/news/national/the-art-of-rumour-in-the-age-of-di... (Unit 1)

  1. Shohini Ghosh, “Inner and Outer Worlds of Emergent Television Cultures,” in No Limits:

Media Studies from India, Ed. Ravi Sundaram. New Delhi: Oxford (2013).

Academic Year: 
2016-2017
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