Introduction to Mass Media and Communication (Theory)

Paper Code: 
CJMC 103
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to –

  1. Inculcate the knowledge of Communication models.
  2. Develop the knowledge of basic elements of Communication.
  3. Acquaint themselves with the various types of Communication.

Course Outcomes (COs):

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Paper Code

Paper Title

CJMC 103

Introduction to Mass Media and Communication

CO9: Students would be introduced to the theories of Communication.

CO10: Students would be able to inculcate the knowledge of Communication models.

CO11: Students would be able to develop the knowledge of basic elements of Communication.

CO12: Students would be acquainted with the various types of Communication.

CO13:Students would be able to apply the 5Cs of Communication.

Approach in teaching:

Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration

 

Learning activities for the students:

Self learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical

 

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

10.00
Unit I: 
I
  • Defining: Meaning and Scope of Communication,
  • Communication: Concept, Elements and Process,
  • Types of Communication,
  • Barriers to Communication,
  • Function of Communication

 

 

10.00
Unit II: 
II
  • Models of Mass Communication:
  • Aristotle’s Model
  • Lasswell Model
  • Shannon and Weaver Model
  • Osgood’s Model

 

15.00
Unit III: 
III
  •  Theories of Communication: Dependency Theory
  • Cultivation Theory
  • Agenda Setting
  • Uses and Gratification Theory
  • Hypodermic Needle
  • Limited Effects Theory 
15.00
Unit IV: 
IV
  • Four Theories of Press (Normative Theories)
  • Interactive Theory: One Step Flow, Two Step flow, Multi Step Flow
  • Spiral of Silence 
10.00
Unit V: 
V
  • Relevance of Communication Theories to Practice- Persuasion, Perception
  • Diffusion of Innovations
  • Social Learning
  • Participatory Communication

 

Essential Readings: 

Suggested Text Books:

·         Mass Communication Theory (2000). Dennis, Mc.Quail, Sage, London.

·         Inner and Outer Worlds of Emergent Television Cultures (2013). Shohini; GEd. Ravi Sundaram. Oxford, New Delhi.

·         Communications (2002). C.S Rayudu, Himalaya Publishing House, New Delhi.

·         Handbook of Journalism and Mass Communication (2001). VirBala Aggarwal, Concept Publishers. New Delhi.

·         Handbook of Journalism and Mass Communication (2013). Sudhir Soni, Y Kings Books, New Delhi.

 

Suggested Reference Books:           

·         Introduction to Mass Communication (2008). Stanley J. Baran, McGraw-Hill Publications, New Delhi.

·         Issues in Mass Communication (1998). J.S. Yadav and PradeepMathur, Kanishka Publishers, New Delhi.

Issues of Communication Development and Society (2012). Saxena, Kanishka Publishers &Distributors. New Delhi.

References: 

E-Resources:

 

Reference Journals:

  • Media Watch
  • The Indian Journal of Mass Communication and Journalism
  • Journal of Media and Communication
  • Amity Journal of Media and Communication Studies
  • International Journal of Communication
  • Critical Studies in Media Communication

 

Academic Year: 
2023-2024
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