Course Rationale
This course gives an in-depth introduction to radio broadcasting as a medium of mass communication, its growth, development, concept of commercial and community radio, organizational structure for radio network, the modern trends and innovation in hardware and software and the nuances of radioing
History – Growth and Development of radio in India; Various stages of electronic innovation. Radio as a medium
Catagorization of Stations –MW,SW and FM .Functions & Characteristics of Radio, Radio verses T.V (comparison audio / visual).
Types of Radio and its Reach Entertainment Radio, Community Radio, Internet Radio Satellite Radio.
Organizational set-up of AIR, Various services of AIR. Allotment of Radio frequency.
Commercial Radio and Community Radio.
Modern trends in broadcasting Interactive broadcasting; Simple interactive, telephonic, Tele-conferencing. Radio audience measurements systems (RAM, SMS IVRS and Phone calls)