Coming soon
Advertising
Course Objectives:
This course will enable the students to -
- Understand the art of copy writing.
- Develop advertisements for print, radio and TV.
- Develop case study of one advertising campaign.
Course Outcome (COs):
|
Course |
Learning outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
|
|
Paper Code |
Paper Title |
|||
|
JMC 425 |
Practical: Advertising |
CO118:Students would learn development of advertising and basic concepts. CO119:Students would know about role and importance of advertising in media. CO120:Learner will have the knowledge of self-employment. CO121:Students would know about advertising agencies. CO122:Learner would know about the advertising industry and its functioning. |
Approach in teaching: Ideation and conceptualisation of an advertising campaign. Lecture cum Discussion. Creative writing practice. Recording, editing and finalising Ads for print, TV and Radio for a product Learning activities for the students Self learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical
|
Continuous Assessment Test Semester end examination
|
Developing an Advertising Campaign of a Product of own choice
Application of STP (Segmentation, Targeting and Positioning)
Copy Writing for Various Mediums
Production of Advertisement for any three Medium
Case Study of any one Advertising Campaign. Analysis of own Advertising Campaign
1. Advertising, Ahuja (2011). Chhabra, Surjeet Publications,New Delhi
2. Advertising (1994). Frank Jefkins, Macmillian India Ltd.
3. Advertising at a Glance (2012). Manukonda, Rabindranath,New Delhi : DPS Publishing House,
4. Advertising Management (2012). Singh, New Delhi : Anmol Publications,
5. Advertising Media and Sales Promotion (2017). T.K Jain. Madhvi Singh, Garima Publication,
6. Advertising Media Planning: A Brand Management Approach (2004, 2015). Larry D. Kelley, Donald W. Jugenheimer,; Delhi : Prentice Hall of India, New Delhi
7. Advertising: Modern Methods (2010). R.K. Tailor; Aavishkar Publishers, Jaipur
