Electronic Media: Concept & Process

Paper Code: 
JMC 221
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objectives: 

This course will enable the students to -

  1. Understand the evolution of AIR and Doordarshan.
  2. Understand the broadcasting guidelines.
  3. Understand the development and usage of new media and online broadcasting.

 

Course Outcome (COs):

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title

JMC

221

Electronic Media

CO30:Students will be able to understand the functioning of electronic media as well as new media platforms

CO31:Students will able to familiarize themselves with the basic techniques of broadcasting.

CO32:Students will be able to have understanding of electronic media content creation.

CO33:Students will be having the knowledge of script writing for Radio, TV and Cinema.

CO34:Students will be having the knowledge of online journalism.

 

Approach in teaching:

Lecture cum Discussion

Tool(Power Point Presentation)

Analyzing different electronic media reports

Case study methodology can be applied.

 

Learning activities for the students:

Self learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical

 

Class test,

Continuous Assessment Test

Semester end examination

Assignments
         

 

15.00
Unit I: 

Comparative study of Radio and TV as mass media; Radio and Television as a tool of Development. Characteristics of Cinema as mass medium. Analysis and Appreciation of Radio and TV Programmes, and Cinema.

15.00
Unit II: 

All India Radio and its services. AM, FM, Medium and Short Wave. Privatisation-leasing out time slots (1993)—Privatization policy (2000)—Expansion of FM Radio channel. Development of Educational & Community Radio. Internet Radio: Webcast and Podcast. 

10.00
Unit III: 

Television as mass media: its characteristics & effects; Code of Ethics and Broadcasting standards by NBA (News Broadcasters’ Association). Growth of Private, International, National & Regional TV Networks & fierce competition for ratings. TRP, Community Television, Online TV and YouTube channels.

15.00
Unit IV: 

Indian Regional Cinema: Bhojpuri, Punjabi, Bangla, Tamil, Telgu, Malyalam, Oriya,Rajasthani. 

10.00
Unit V: 

New Media: Social Networking sites, blogs, Effect of social media on masses, Problems related to New Media

References: 

1.    Communication and Mass Communication: Concept and Process (2018). Gaurav Kumar Upadyaya. Rajat Publications, Delhi.

2.    Communication and Mass Communication in India (2004). J.V. Vill'anilam. B.R. Publishing Corporation, Delhi.

3.    Handbook of Journalism and Mass Communication (2002). Vir Bala Aggarwal, V.S. Gupta. Concept Publishing Company, New Delhi.         

4.    Handbook of Journalism and Mass Communication (2010). Sudhir Soni. Yking Books, Jaipur.

5.    History of Radio and Programme Production (2016). Nagendra. Kanishka Publishers and Distributors, New Delhi.

6.    Modern History of Indian Press (1998). Sunit Ghosh. Cosmo Publications, New Delhi.

7.    The Press in India: A New History (1994). G.N.S Raghavan. Gyan Publishing House, New Delhi.

8.    Bollywood: A History (2006).Mihir Bose. Lotus Collections. New Delhi.

9.    Mass Communication in India (2005). Keval J. Kumar. Jaico Publishing House, Mumbai.

10. Elements of Print Media and Journalism (2015). Krishnaveer Challa, Abhishek. Kanishka Publishers, New Delhi.

11. Radio in New Avtar AM to FM (2011). Ambrish Saxena, Kanishka Publishers, Distributers, New Delhi

Academic Year: 
2019-2020
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