Media and Cultural Studies

Paper Code: 
25CJMC203
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 
Course Objective
 
This course will enable the students to examine media and culture from global and Indian
perspectives, exploring visual culture and cultural studies' relevance.
Course Outcomes: 

Course Outcomes (COs): 

Course

Learning Outcome

(at course level)

Learning and teaching strategies

Assessment

Strategies

Course Code

Course Title

25CJMC205

Media and Cultural Studies

(Theory)

CO85: Examine Media and Culture in Global and Indian context.

CO86: Classify the indicators of Visual Culture

CO87:Analyse the perception of Cultural Studies and its Application 

CO88: Promote Indian Knowledge System through Media.

CO89: Explore Media Audiences through case studies.

CO90: Contribute effectively in course-specific interaction.

Approach in teaching:

Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration

Learning activities for the students:

Self-Learning assignments, Simulation, Seminar presentation, Field practical

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

18.00
Unit I: 
Media and Culture in Global and Indian context

  • Understanding Culture: Mass Culture, Popular Culture and Folk Culture

  •  Media and Culture in Global and Indian context.

  • Folk Media as a form of Mass Culture, Sub Cultures

  • Frankfurt School

18.00
Unit II: 
Visual Culture Perspectives

  • Basic Concepts in Semiology; Image, Myth and Power

  • Ways of Seeing; Media Frames: Meaning, Ideology and Context.

18.00
Unit III: 
Cultural Studies: Application and Approaches

  • Concept of Identity and Culture, Gender, Body and the Culture of Modernity

  • Contesting Cultures

  • Techno- Culture.

18.00
Unit IV: 
Sociocultural Ties within Indian Knowledge system through Media

  • Salient Aspects of IKS

  • Promotion of Indian Languages, Art and Culture

  • Indian Heritage through the lens of Medias

  • Sociocultural linkages with Indian Knowledge System

18.00
Unit V: 
Segmenting Spectators: Understanding Audiences

  • Marshal McLuhans’s concept of Medium is the Message.

  • Audience Segmentation: Concept

  • Uses and Gratification Approach;

  • Reception Studies and Fandom

Essential Readings: 

Essential Readings:

  • Multicultural Broadcasting: myths, reality and concepts (2004). Jagadish Chakravarthy, Authors Press, New Delhi.

  • Critical Issues in Communication: Looking Inward for Answers (2001). Sandhya Rao, SAGE Publications, New Delhi.

  • Cross Cultural Communication: Global Perspective. N. L. Gupta (1998). Concept Publishing Company, New Delhi.

  • Cultural and Heritage Tourism: An Overview (2008). Prem Nath Dhar, Kanishka Publishers, New Delhi.

References: 

Suggested Readings:

  • A. L. Basham. (1975). A Cultural History of India Kanishka Publishers, New Delhi.

  • Dilip M. Menon. (2011). Cultural History of Modern India, Social Science Press, New Delhi.

  • Sinha P.K. (2011). Principles of Cultural Innovation Journalism A. K. Publications, Delhi.

  • Pandey Om Prakash. (2021). Bharat Vaibhav. National Book Trust. New Delhi

  • Dharampal (2022). Bharat Ka Swadharma. Setu Prakashan. Uttar Pradesh

  • Dharampal (2021). The Beautiful Tree-Indigenous Indian Education In The Eighteenth Century. Rashtrotthana Sahitya. Karnataka. 

  • Dharampal (2000). Indian Science and Technology in the Eighteenth Century.  Other India Press.  Goa

Kapur K and Singh A.K (Eds) 2005). Indian Knowledge Systems, Vol. 1. Indian Institute of Advanced Study, Shimla. Tatvabodh of sankaracharya, Central chinmay mission trust, Bombay, 1995

 

E-Resources:

Academic Year: 
2025-2026
  • Printer-friendly version
  • PDF version