Course Objectives
This course will enable the students to discover the foundations of public relations, advertising, and journalism practices, while gaining insights into effective audience analysis, creative integration, and implementation of paid marketing strategies across diverse platforms.
Course Outcomes (COs):
Course |
Learning outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
|
Course Code |
Course Title |
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24DMC124 |
Media Language Culture and Translation (Practical) |
CO19: Enhance oral communication skills- explore media language and communication dynamics. CO20: Design compelling captions, mastering visual storytelling techniques. CO21: Enhance written communication skills- analyse, translate and paraphrase news stories and opinion pieces between English and Hindi. CO22: Critically evaluate copywriting and crafting creative advertisements for digital and television platforms. CO23: Analyse and critique creative advertisements and brand copies. CO24: Contribute effectively in course-specific interaction. |
Approach in teaching: Interactive Lectures, Discussion, Tutorials, Reading assignments, Demonstration
Learning activities for the students: Self-learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical |
Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects |
Suggested Readings:
E-Resources: