Coming soon
Media Research
This course will enable the students to -
- Understand the basics and types of research.
- Understand the basics of media and social science research.
- Understand the interrelations between elements and application of SPSS software.
Learning Outcome:
- Students would learn the basic concepts of research, communication research, media research and social research.
- Students would gain knowledge about the need, role, importance, functions and ethics of research.
- Students would learn the concept of each element of research and the interrelations between elements and application of SPSS software
- Students would learn about the various types of research, surveys and polls.
Course Outcome (COs):
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Course |
Learning outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Paper Code |
Paper Title |
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JMC 321 |
Media Research |
CO61: Students would learn the basic concepts of communication, media and social science research. CO62: Students would know about the need, role, importance, functions and ethics of research. CO63: Students would learn interrelation and application of SPSS software. CO64: Students would learn about the various types of research, surveys and polls.
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Approach in teaching: Lecture cum Discussion Tool (Power Point Presentation) Tool (Power Point Presentation) and SPSS practice Learning activities for the students: Self learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical
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Class test, Continuous Assessment Test Semester end examination Assignments |
Communication Research-Definition, Meaning, Types, Scope and Importance of Communication Research. Research Approaches- Quantitative, Qualitative and Triangulation. Elements of Research- Concept, Variable, Hypothesis
Research Design -Exploratory, Descriptive, Explanatory and Experimental; Research Methodologies-Survey, Questionnaire, Content Analysis, Case Studies, Observation
Sources of Data- Primary, Secondary. Sampling of Data – Probability and Non-probability, Techniques and Tools of Data Collection – Observation, Interview, Questionnaire, Schedule, Web Surveys, Panel Discussions, Data Coding Category and Interpretation
Public Opinion Surveys, Telephonic Surveys, On-line polls in media research, Data Processing, Classification, Codification and Tabulation, MAP, TAM, TRM, RAM, IRS, MRUC, INS, ABC, Media Research using internal and news trends; Research Ethics
Data Analysis- Statistical Methods; Central Tendency-Mean, Median, Mode. Data Interpretation, Report Writing Bibliography, In text Citation; Research Software: SPSS (Statistical Package for Social Science)
- Ahuja R.(2001). Research Methods. New Delhi. Rawat Publication.
- Berger A. (2016). Media and Communication Research Methods. New Delhi. Sage Publication
- Bryman, A. (2012). A Social Research Method A. New York. Oxford University Press.
- Guthrie, G. (2010). Basic Research Methods: An entry to social science USA. Sage Publication.
- James A. (2011). Media Research Methods. USA Sage Publications
- Kothari C.R. (2009). Research Methodology: Methods &Techniques. New Delhi. Newage International Publication.
- Levin. A. (2006). Elementary Statistics in Social Research New Delhi. Pearson Publication.
- Meyers, WilliamR.(2004). Social Research Methods. USA .Routledge.
- Royse D.(2008). Research Methods in Social Work .UK. Thompson Learning INC.
- Sharma A. (2013). Media Research Methodology India. Maxford Books.
- Treadwell, D. (2017). Introducing Communication Research. New Delhi. Sage Publications
- Menon, M. (2007) Indian Television and Video Programmes: Trends and Policies New Delhi Kanishka Publishers.
- Seabright, P. (2007). The Economic Regulation of Broadcasting Markets: Evolving Technology and Challenges for Policy Cambridge. Von Hagen.
- Wadia, A.(2007). Broadcast Management in India: Major Guidelines and Policy Frameworks, New Delhi. Kanishka Publishers.
