Media Research

Paper Code: 
JMC 321
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to -

  • Discuss the basics and types of research.
  • Explain about the need, role, importance, functions and ethics of research. 
  • Enumerate the interrelations between elements and application of SPSS software.

 

Course Outcome (COs):

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies 

Paper   Code

Paper Title

JMC

321

Media Research 

CO61: Students would learn the basic concepts of communication, media and social science research. 

CO62: Students would know about the need, role, importance, functions and ethics of research. 

CO63: Students would learn interrelation and application of SPSS software.

CO64: Students would learn about the various types of research, surveys and polls.

 

Approach in teaching:

Lecture cum Discussion Tool (Power Point Presentation)

Tool (Power Point Presentation) and SPSS practice 

Learning activities for the students:

Self learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical

 

Class test,

Continuous Assessment Test

Semester end examination

Assignments

 

15.00
  • Communication Research-Definition, Meaning, Types
  • Scope and Importance of Communication Research. 
  • Research Approaches- Quantitative, Qualitative and Triangulation
  • Elements of Research- Concept, Variable, Hypothesis
10.00
  • Research Design -Exploratory, Descriptive, Explanatory and Experimental; 
  • Research Methodologies-Survey, Questionnaire, Content Analysis, Case Studies, Observation
10.00
  • Sources of Data- Primary, Secondary.
  • Sampling of Data – Probability and Non-probability, 
  • Techniques and Tools of Data Collection – Observation, Interview, Questionnaire, Schedule, Web Surveys, Panel Discussions, 
  • Data Coding Category and Interpretation
15.00
  • Public Opinion Surveys, Telephonic Surveys, On-line polls in media research,
  • Data Processing, Classification, Codification and Tabulation, 
  • MAP, TAM, TRM, RAM, IRS, MRUC, INS, ABC, 
  • Media Research using internal and news trends; Research Ethics
10.00
  • Data Analysis- Statistical Methods; Central Tendency-Mean, Median, Mode. Data Interpretation, 
  • Report Writing Bibliography,
  • In text Citation; Research Software: SPSS (Statistical Package for Social Science)
Essential Readings: 
  • Ahuja R.(2001). Research Methods. New Delhi. Rawat Publication.
  • Berger A. (2016). Media and Communication Research Methods. New Delhi. Sage Publication 
  • Bryman, A. (2012). A Social Research Method A. New York. Oxford University Press. 
  • Guthrie, G. (2010). Basic Research Methods: An entry to social science USA. Sage Publication. 
  • James A. (2011).   Media Research Methods. USA Sage Publications
References: 
  • Kothari C.R. (2009). Research Methodology: Methods &Techniques. New Delhi. Newage International Publication.
  • Levin. A. (2006).  Elementary Statistics in Social Research New Delhi. Pearson Publication.
  • Meyers, WilliamR.(2004). Social Research Methods. USA. Routledge.
  • Royse D.(2008). Research Methods in Social Work .UK. Thompson Learning INC.
  • Sharma A. (2013). Media Research Methodology India. Maxford Books. 
  • Treadwell, D. (2017). Introducing Communication Research. New Delhi. Sage Publications.
  • Menon, M. (2007) Indian Television and Video Programmes: Trends and Policies New Delhi Kanishka Publishers. 
  • Seabright, P. (2007). The Economic Regulation of Broadcasting Markets: Evolving Technology and Challenges for Policy Cambridge. Von Hagen. 
  • Wadia, A.(2007). Broadcast Management in India: Major Guidelines and Policy Frameworks, New Delhi. Kanishka Publishers.

 

E Resources 

Reference Journals

  • Media Watch
  • The Indian Journal of Mass Communication and Journalism
  • Journal of Media and Communication
  • Amity Journal of Media and Communication Studies
  • International Journal of Communication
  • Critical Studies in Media Communication.
Academic Year: 
2023-2024
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