This course will enable the students to explore diverse theoretical frameworks in media studies, including mass media's influence on public opinion and democracy, cultural and cross-cultural communication
Course Outcomes (COs):
Course |
Learning outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Course Code |
Course Title |
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24JMC 121
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Models and Theories of Mass Communication (Theory) |
CO1: Demonstrate proficiency in understanding process of communication, identifying effective communication and audience and its segmentation. CO2: Evaluate the communication models and theories, and implications for understanding communication and socialization processes. CO3: Explore various media theories, and analyse their implications for media systems and audience reception. CO4: Examine prominent psychological and sociological theories in communication and Marshal McLuhan’s Medium is the Message approach. CO5: Explore diverse theoretical frameworks in media studies, CO6: Contribute effectively in course-specific interaction. |
Approach in teaching: Lecture cum Discussion Tool (Power Point Presentation) Case study methodology can be applied Learning activities for the students: Self-learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks, Field practical
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Class test Continuous Assessment Test, Semester end examination, Assignments, Presentation. |
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